Almost half of adults in Munster (44%) admit to only wearing sunscreen in Ireland during the summer months with an additional 2 in 5 (38%) only wearing sunscreen when the weather hits over 20 degrees.

1 in 10 of adults in Munster (11%) admit to not wearing sunscreen at all in Ireland due to a belief that they don’t need it because of our weather.

That is according to new research from skin experts La Roche-Posay for its 2016 Skinchecker campaign, supported by the Irish Cancer Society, and the launch of the Anthelios range of sun screens.

In fact, less than 1 in 10 adults in Munster (7%) indicated they wear sunscreen every day in Ireland compared to 3 in 4 (76%) of adults in Munster who wear sunscreen daily when on sun holidays abroad or in hot climates.

La Roche-Posay is aiming to drive a step change in UV awareness and consumer behaviour with the launch of ‘My UV Patch’ which is the first-ever stretchable skin sensor designed to monitor UV exposure and educate consumers about sun protection.

The patch was designed by Irish company PCH and will be rolled out globally.