Dairygold’s SunSmart Farming campaign continues to gain momentum

Run in conjunction with the Irish Cancer Society, Dairygold’s support of the SunSmart Code campaign, which received much coverage last week coinciding with National Farm Safety Week, sees the co-operative looking  to further promote and remind farmers and their families that protecting themselves from the sun is just as important as being safe and responsible when it comes to machinery and livestock.

The sun safety message should always be high on the agenda of those working outdoors.

Last week at an event in county Cork, where Dairygold milk supplier John O’Callaghan demonstrated the operation of milking cows with the Lely Astronaut Robotic Milking System, the Society ensured the sun safety message was to the fore.

With approximately 500 people in attendance, all whom attended were offered free samples of La Roche Posay SPF 50, as well as information on The Irish Cancer Society’s Sun Smart Code, which details ways to reduce your risk of skin cancer when working outdoors.

This was one of many events which Dairygold has attended this summer to promote its SunSmart Farming campaign and to date, over 10,000 La Roche Posay sun cream samples have been given out.


The Irish Cancer Society’s SunSmart Code includes clear and easy-to-follow instructions on how people can stay safe in the sun and reduce their risk of developing skin cancer.

These include seeking shade where possible, covering up (by wearing a shirt with a collar and long shorts and a hat that gives shade to your face, neck and ears), wearing wraparound sunglasses (making sure they give UV protection), applying sunscreen (use sunscreen with SPF minimum 30 UVA protection 20 minutes before going outside and re-apply every two hours) and finally, checking the UV index.


In support of SunSmart Farming, Dairygold’s sun safety efforts will continue to run throughout the summer, during which time farmer members and other customers of their retail stores who work outdoors can avail of free La Roche Posay suncream samples, which are available from all 33 Co-Op Superstores across Munster, while stocks last.