Pictured at the launch of Dairygold's Wrap It Pink 2017 campaign in association with the Irish Cancer Society are, l-r: Gillian Foley, Retail Marketing Manager Dairygold Co-Op Superstores, Eileen Kearney, Irish Cancer Society, Catherine Murphy who was diagnosed with breast cancer 4 years ago and John O'Carroll, Head of Retail, Dairygold. (Picture: Arthur Ellis)

For the third year running, Dairygold is gearing up to transform the landscape of rural Ireland with the launch of the ‘Wrap It Pink’ Campaign 2017, in association with the Irish Cancer Society.

‘Wrap It Pink’ has become a well-established success since its inception in 2015, raising funds for the Irish Cancer Society’s free services to help people facing breast cancer, including the freephone Cancer Nurseline (1800 200 700); 13 hospital-based Daffodil Centres; the Society’s Night Nursing service, which cares for cancer patients at end of life; and its Volunteer Driver Service, which transports patients to their chemotherapy appointments. It also helps to fund vital breast cancer research.

Farmers across Ireland together with Dairygold have raised close to €30,000 from the campaign to date, with pink silage bales in fields serving as a constant reminder to women of all ages to get checked. Pink wrap sold out in a matter of weeks last year at Co-Op Superstores branches throughout Munster and online at www.coopsuperstores.ie.

“We’re looking forward to another successful year of ‘Wrap It Pink’.  We’re very grateful to farmers nationwide who have supported the campaign and we’re delighted to see other Irish Co-Ops and Agri sector businesses embrace pink to help in the fight against cancer,” John O’Carroll, Head of Retail at Dairygold Co-Op Superstores said.

Mark Mellett, Head of Fundraising at he Irish Cancer Society, reflected this sentiment. “We are delighted to have

Acknowledging the ongoing support of Dairygold’s ‘Wrap it Pink’ campaign, Mark Mellett, Head of Fundraising at the Irish Cancer Society says the campaign is ‘a fantastic show of support from the farming community for the 2,800 women who are diagnosed with breast cancer in Ireland each year’. “It allows us to continue to invest in vital breast cancer research and support services for patients and their families.”

Pink silage wrap is on sale from Dairygold Co-Op Superstores across Munster and nationwide at www.coopsuperstores.ie #wrapitpink.