Consumers can now dramatically reduce the time it takes to do a load of laundry in half, thanks to the revolutionary new washing machine (WW8800M) using QuickDrive™ technology from Samsung.

On its Super Speed setting, a daily load of laundry completes in just 39 minutes, offering consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

The QuickDrive™ technology cuts washing time by 50% and energy use by 20%1 without compromising the cleaning performance.

The new WW8800M also has many of Samsung’s outstanding laundry technologies, like EcoBubbleTM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.

The machine also comes with Samsung’s innovative AddWashTM, a feature that gives users the ability to add items at any time during the cycle.

From a forgotten sock to a delicate item that needs to go in later in the cycle, it even allows users to add detergent or fabric softener at a later time.

The WW8800M is designed for long-lasting performance which reduces noise and helps reduce energy consumption, enabling the washer to maintain its outstanding washing performance and fabric care.

It will be available from select retailers from late October, with prices starting from €999.