Over three-quarters (77%) of Irish broadband customers stuck with their broadband provider last year.
This is despite the fact that only just over half of people (54%) said they were satisfied with the performance of their home broadband.
This is according to new research conducted on behalf of Switcher.ie, the independent price comparison and switching website.
The research shows more than one in four (28%) broadband users have never changed provider.
Switcher claim for many households, this means missing out on essential savings to be made from a raft of new broadband offerings recently introduced into the Irish market by a range of broadband suppliers.
The research shows that for those who do switch, the cost and speed of broadband are the two biggest factors at play with price being the main reason influencing people’s decisions to switch (33%), followed by broadband speed (21%).
15% of households are driven to switch due to their data allowance, with this figure likely to increase in the months ahead as new content-rich services become available.
20% of people with broadband at home have a standalone broadband product, while the same amount have broadband, TV and home phone with the one provider.