Tirlán begins Age Friendly Ireland Certification

Customers Terry and Noel Riordan from Ballyerrin, Tallow pictured at Tirlán CountryLife Dungarvan branch with Senan Foley, head of retail Tirlán (left) and Mary Butler TD, Minister of State at the Department of Health. (Photo: Mary Browne)

Tirlán continues its focus on the overall customer experience across its branch network with the commencement of Age Friendly Certification. Tirlán is constructively engaging with Age Friendly Ireland, to achieve Age Friendly Certification across all 52 branches of Tirlán CountryLife and Tirlán FarmLife.

As part of its commitment to enhanced customer experience, one of the focuses of the 100% Irish farmer-owned Co-op, is on improving the age friendliness of their network of branches. The Age Friendly Business Recognition Programme has helped businesses all over Ireland obtain their Age Friendly Charters.

As part of the certification process, an Age Friendly Champion will be appointed from the team in each store with a customer survey circulated to help decide on the changes needed to create the best possible age-friendly experience for its customers.

Tirlán Chairperson, John Murphy said: “Tirlán is committed to obtaining Age Friendly Certification and recognition across our branch network. This is part of our Living Proof sustainability strategy and an example of Tirlán’s on-going dedication to the well-being and engagement of older adults within our branch network. It also demonstrates our Co-op values for all our customers including older adults. Tirlán wants to ensure all people have a great customer experience every time they visit one of our stores, regardless of their age.”

While Bruce McDevitt, Regional Manager for Age Friendly Ireland said: “We are delighted to partner with Tirlán on this journey. Age Friendly Ireland supports businesses across Ireland to focus on aspects of the business to ensuring older adults have a good experience when visiting the business or store.”