Toyota announces offers on 242 range

Toyota C-HR.

Toyota, Ireland’s best-selling car brand for the fourth year in a row, has announced exciting 242 offers across its range of Hybrid, Plug-in Hybrid, and Electric vehicles. Motorists can benefit from a trade-in booster of up to €1,750, and APR’s on Toyota Easy PCP Finance from as low as 3.9%.

The demand for hybrid vehicles is increasing, with hybrid growing its market share to 21.7% in Q1 2024, a near 2 percentage point increase on Q1 2023. Toyota is encouraging customers to contact their local dealer for more information and to avoid missing out on July delivery. 

Toyota’s trade-in offers are available across their increasingly popular range of electrified vehicles, with a car to suit any lifestyle and budget – including the new Toyota C-HR Hybrid and Plug-in Hybrid (with Hybrid starting from €40,520) with a trade in booster of €1,750.

The Toyota C-HR Plug-in Hybrid has proven popular since arriving to Irish roads earlier this year, while the equally sought after Toyota Prius Plug-in Hybrid (starting from €46,530), comes with a €1,750 trade in booster. The new version of the original iconic hybrid Toyota Prius comes with a pure electric driving range of up to 71km.   

Other offers include trade in boosters of €750 on the Toyota Yaris Hybrid (from €27,805), €1,750 on the Toyota RAV4 Plug-in Hybrid (from €54,550), as well as a €1,500 on the Toyota Corolla Hybrid (€33,310) and Toyota Corolla Touring Sports (from €34,875), and €1,000 on the Toyota Corolla Saloon (from €34,255).

Toyota has long encouraged drivers to move from higher-emitting diesel passenger cars, and now offers an option for any motorist, no matter where they are on their electrified driving journey; from hybrid to plug-in hybrid and the fully battery electric vehicle, the Toyota bZ4X with APR’s from 3.9% with Toyota Easy PCP Finance.  

Toyota’s range of lower-emissions vehicles come with the latest 5th generation hybrid technology, combined with modern design which doesn’t compromise on style or sustainability.

Toyota expects demand for the 242 offering to be high, with research* showing that Toyota is the leading single choice preference (19%) for those in the market to purchase a new car in the next 6-18 months.

The research, commissioned by Toyota, also showed 28% of respondents are most likely to opt for a hybrid model for their next car, with Toyota coming out on top as Ireland’s most trusted car brand (27%, compared to the next competitor at 14%). With many people looking to change their vehicle to more sustainable models, demand for the 242 range is expected to be high. 

Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “We’re excited to announce our 242 offers with great value trade-in boosters and low APR’s offering additional value across our range of Hybrid, Plug-in Hybrid and Electric models.

“In particular, we have seen increasing demand for the Toyota C-HR Plug-in Hybrid and the Toyota Prius Plug-in which arrived to Ireland in the last year. We’re thrilled to see our reputation continue to go from strength to strength with last week’s Reptrak findings which placed us as the fifth most reputable organisation in Ireland – the leading car brand.   

“With demand for Hybrid models continuing to grow, we’re proud to offer the largest range of Hybrid vehicles in Ireland – giving Irish customers a choice to make the move to a vehicle with lower NOx and CO2 emissions than competitor diesel models, and are also equipped with the latest hybrid technology without compromising on style. There is something to suit all lifestyles and style choices as well as budgets, and we’re urging interested customers to contact their local dealer now to find out more information and avoid missing out on July delivery.” 

For further information on the Toyota Ireland 242 range, visit