SEAT and CUPRA head to Geneva Motor Show with host of new vehicles

This year’s Geneva Motor Show will bring together a host of new and exciting vehicles and developments including the World Premiere of the CUPRA Formentor, the first model exclusively developed for CUPRA, and the public debut of the first CUPRA Leon.

SEAT will also celebrate the public debut of the all-new SEAT Leon in its complete line-up of alternative versions – mild-hybrid and plug-in hybrid – as well as the Premiere of the SEAT Tarraco FR.

“The Geneva Motor Show will be among the first opportunities customers will have to see our 2020 product offensive: SEAT Leon, CUPRA Leon and CUPRA Formentor, which will all be available in plug-in hybrid versions. These products will shift both brands to the next level”, said SEAT Executive Vice-President for Sales and Marketing and CUPRA CEO Wayne Griffiths. 

“We’re meeting market demands to offer a range of performance, efficiency, connected and safe vehicles that can deliver everything that our customers need, while maintaining our aims to reduce our impact on the environment.”

The company will also take the opportunity to present its latest news regarding urban mobility that were initially planned for the Mobile World Congress, including the world premiere of the eScooter.

SEAT Leon.

All-new SEAT Leon sets the standard

At this year’s Geneva Motor Show, the all-new SEAT Leon comes with the complete line-up of alternative powertrains.

The interior of the SEAT Leon.

The all-new SEAT Leon will be presented in mild-hybrid (eTSI) and plug-in hybrid (eHYBRID) variants for the first time. An important milestone as the industry looks to diversify the options open to the customer.


And as SEAT expands its use of electrification, the fourth-generation Leon also includes an advanced plug-in hybrid powertrain, featuring a TSI petrol engine with an electric motor, the setup produces 150kW/204PS of power.

Thanks to its 13kWh lithium-ion battery pack, the car offers an all-electric range of up to 60 km – perfect for increased efficiency, or to travel around city streets where air quality regulations are stricter.

The all-new SEAT Leon also includes mild hybrid technology (eTSI), allowing the compact car to provide even greater efficiency levels.

SEAT Leon.

The system, which is available with the 1.0 TSI 81kW/110PS and the 1.5 litre 110kW/150PS petrol unit (exclusively available with DSG and shift-by-wire technology), mates 48V mild-hybrid technology to the combustion engine, which not only adds the efficiency of electrification.

The all-new Leon 5Door will launch in May 2020 and the Leon Sportstourer will follow in July 2020. 

SEAT Tarraco.

SEAT Tarraco increases its desirability

The SEAT Tarraco is an important vehicle for the brand, and customer demand for the largest SUV in the range remains strong.

As with other cars in the line-up, customers have been waiting for the next stage in the vehicle’s rollout with the introduction of the sportier FR trim.

The FR trim adds another level of allure both with a range of exterior and interior enhancements.

SEAT Tarraco Interior.

On the outside the Tarraco gains a trim-specific grille, wider wheels and black wheelarch mouldings, black roof rails and window frames with side mirrors painted in Cosmo Grey.

At the rear of the Tarraco a new sporty spoiler, coast-to-coast lighting, an exclusive rear diffusor, the FR logo on the boot, and the Tarraco’s name embossed in handwriting all help differentiate the look.

The Tarraco FR trim is enriched by the new and exclusive Merlot Red paint. The look is completed with 20” FR alloy wheels.

Inside, exclusive electric bucket seats with memory function, distinguish the Tarraco FR to others in the line-up.

SEAT Tarraco.

The Tarraco also benefits from a sport suspension to provide the ride and handling expected from a vehicle carrying the badge helping set it further apart from the other trim options available (SE and Xcellence).

The Tarraco FR will launch in Ireland in May 2020.

CUPRA races into the market


Making its public debut is the first CUPRA Leon, available in both 5-door and Sportstourer body styles, and which offers a progressive dynamic design with a high quality interior, a high level of driving experience and a wide range of customisation.

But it is the performance and dynamism that most people will be intrigued by, and the all-new CUPRA Leon doesn’t disappoint. The range of powertrain includes 245PS, 300PS and 310PS (exclusively available in the Sportstourer with 4Drive) 2.0litre petrol engines, all exclusively available with DSG and shift-by-wire technology.

And in a world constantly aiming to reduce its impact on the environment, the CUPRA Leon offers a high-performance plug-in hybrid option for the first time, which delivers 245PS with both engines – combustion and electric – working at the same time.

The CUPRA Leon Sportstourer will launch in Ireland in June 2020 and the CUPRA Leon 5Door will follow in Q4 2020. 

CUPRA e-Racer

Motorsport is changing as it adapts to changing pressures from the rule makers and the wider world, and CUPRA is helping the transition with the development of the world’s first all-electric touring racecar.

The CUPRA e-Racer brings all of the advantages of a pure electric powertrain. Four electric motors combine to provide 680PS of peak power and 960Nm of torque, powered by a 65kWh battery pack.

From 2021, the PURE ETCR electric touring car championship will take place, highlighting how different pure electric racing competitions are, and the excitement the technology can produce.

CUPTA Formentor teaser.

CUPRA Formentor

The fun doesn’t end there, CUPRA is bringing the next stage in its growth plan to the Geneva Motor Show.

The CUPRA Formentor, the first model exclusively developed for CUPRA, will be taking to the stage as a World Premiere.

The CUPRA Formentor will launch in Ireland in Q4 2020.