The Food Safety Authority of Ireland’s (FSAI) Food Safety Consultative Council held an open meeting on Thursday, March 5th, to explore the growing impact of misinformation on food safety.
‘Navigating Misinformation in Food Safety’ brought together leading experts to examine how misinformation spreads, its real-world consequences, and the approaches required to respond to it effectively. Over 250 people registered for the event, which took place at the Convention Centre Dublin, and featured a line-up of speakers from the FSAI, a medical doctor, representatives from University College Dublin and the Irish Cancer Society. Journalist and entrepreneur, Mark Little, delivered the keynote address.
STRENGTHENING COMMUNICATIONS
Chaired by Suzanne Campbell, author and journalist, the event also offered insights into the psychological and behavioural factors that contribute to the spread of misinformation, particularly in digital environments. Discussions examined the impact of misleading or inaccurate information on consumer confidence, risk perception and public health, and considered practical approaches to strengthening food safety communication.
PROTECTING PUBLIC TRUST
Mr Greg Dempsey, Chief Executive, FSAI, highlighted that while digital platforms provide important opportunities for engagement, they also present significant challenges.
“In today’s digital environment, misinformation can spread faster and further than ever before. When it comes to food safety, inaccurate or misleading information can distort risk, create unnecessary fear, and, in some cases, influence behaviours that may put public health at risk. As we navigate an increasingly complex information landscape, it is essential that food safety advice remains firmly grounded in science and communicated in a clear and transparent manner.”
“Addressing misinformation requires sustained effort, collaboration, and a strong commitment to protecting public trust. The FSAI remains committed to ensuring that consumers have access to accurate, evidence-based information to support informed decisions,” added Mr Dempsey.
Contributors also included Professor Ciara Greene, School of Psychology, University College Dublin; Dr Gary McGowan, Doctor, physiotherapist and trainer; Jane Ryder, communications manager, FSAI; Jill Murphy, senior technical executive, FSAI; Dr Claire Kilty, head of research, Irish Cancer Society; Rob Philips, chief specialist environmental health, FSAI and Gail Carroll, director of regulatory affairs and compliance building, FSAI.
