Cork winner of €85,000 media bursary

Kieran Rumley, Executive Director Love Irish Food (left) with Maxine Hyde, Marketing Manager Ballymaloe Foods and Emma Brennan, Marketing Executive Exterion Media at the award announcement. (Pic: Jason Clarke)

Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded a fully funded €85,000 advertising campaign.

The award win will provide the company with €75,000 in advertising space, with an extensive campaign to appear nationally for two weeks and includes print production and digital animation.

Also, up to €10,000 creative bursary to create will help develop the outdoor advertising campaign. The award is run in conjunction with Exterion Media and Owens DDB Advertising.

Ballymaloe Foods, a family-owned and run Irish business based in Cork, started from a family relish recipe being made for local shops and restaurants.

The Irish brand has quickly grown and now produces a range of versatile relishes, chutneys and sauces from locally sourced ingredients.


Accepting the Brand Development Award, Maxine Hyde, Marketing Manager and granddaughter to Ballymaloe Foods recipe creator Myrtle Allen, said: “Winning the Love Irish Food Brand Development Award means the world to us. As a family-owned Irish business it is very important for our brand to be aligned with Love Irish Food and the work they do to support and highlight local food brands that are made in Ireland.

“The award win will give us the opportunity to reach a broader audience and help highlight our Irish heritage and local ingredients to drive brand awareness and sales. We are currently in a very competitive marketspace with the amount of imported produce coming into Ireland. We want to encourage people to support local brands knowing that these products have been locally produced and contribute so much to local communities throughout Ireland.”