A black-tie gala event was held at The Mansion House in Dublin on Friday, March 21st, marking Ireland’s longest-running digital awards programme, the Spider Awards 2025.
Amongst those in attendance were Mitchelstown’s Liz and Pat Downes, who, as highlighted last week, embraced their digital journey in 2024 with Vodafone’s Hi Digital programme.
Though there was to be no award on the night, their invitation to the event in itself tells us the success of their journey. Reflecting on the event, Liz said that’ it was great to get that far’.
Ultimate honours went to Vroom Digital as the recipient of the coveted Grand Prix Award for their outstanding ‘Love Story’ campaign for EPIC The Irish Emigration Museum. The agency also took home the award for Best in Storytelling.
Other big winners on Friday included Kooba, named Large Agency of the Year, and GRANITE Cork, which secured Best in UX & Customer Experience and Best Use of Disruptive Technology. While Musgrave Cork with Marketplace took the ‘Best App’ category.
TAYLOR SWIFT’S ANCESTORS
Vroom Digital’s ‘Love Story’ campaign captivated judges with its exceptional storytelling, creative execution, and cultural resonance. Titled ‘The Love Story Before Love Story’, the campaign cleverly connected history with modern pop culture by tracing the untold love story of Taylor Swift’s Irish ancestors. It was a masterclass in how digital storytelling can bridge the past and present, making it a well-deserved winner of Best in Storytelling and the Grand Prix Award.
The 2025 Spider Awards not only honours digital innovation but also provides a platform for networking, knowledge-sharing, and celebrating the people behind the success stories. With a nod to the iconic ‘80s, the event fused nostalgia with cutting-edge technology, creating an unforgettable evening of recognition and inspiration and brought together over 500 industry leaders and professionals for an unforgettable night.
