The transporter drives the transporter, of course: Volkswagen Commercial Vehicles has presented the brand’s latest advertising campaign as part of the world premiere of the new Transporter. In an ideal symbiosis of model and personality, Hollywood star Jason Statham, known from the cult film series ‘The Transporter’, will take on the leading role.
Volkswagen Commercial Vehicles (VWCV) is relying on a perfect match when it comes to communicating about the latest model: none other than Jason Statham, who became famous with the film series ‘The Transporter’, will be the face of the new Transporter campaign. Statham, as a charismatic and action-packed ‘transporter’, is therefore the ideal cast to represent the versatility and performance of the new commercial vehicle from VWN.
A first trailer was officially shown on Sunday evening at the world premiere of the new van at the IAA 2024 in Hanover: “We are thrilled to have Jason Statham as the face of our new campaign,” says Sandra Waidelich, Head of Sales & Marketing Experience at Volkswagen Commercial Vehicles.
“Its energy and unmistakable style are a perfect match for our new Transporter, which is known for its robustness, reliability and innovative technology. The reactions to the trailer here on site and online were promising.”
The campaign, planned and implemented by Scholz & Friends, the global lead agency of Volkswagen Commercial Vehicles, will include a series of exciting commercials and digital content highlighting the unique features of the new van. From its impressive load capacity, superior driving characteristics to state-of-the-art safety features, the new Transporter is ready to take on any job and meet any challenge – The Transporter is back!
