Show Me ID launches in Munster

Cork retailer Kevin Herlihy of Herlihy’s Grand Parade, with Lord Mayor of Cork City, Cllr Mick Finn showing their support for the first ever Munster Show Me ID Campaign. (Photo Gerard McCarthy)

Show Me ID, the largest youth access prevention campaign in the country aiming to assist retailers in preventing minors from accessing tobacco, alcohol and other age restricted products, launched in Munster on Monday, 12 November.

All retail store owners and managers know that their best efforts to comply with regulations are only as good as the weakest link.

When it comes to the sale of age-restricted products, such as tobacco, one mistake by a member of staff can lead to a prosecution under the Public Health (Tobacco) Acts.

As part of the Show Me ID Awareness Week 2018, retailers across Munster will receive a Show Me ID Retailer Responsibility Pack.

These packs contain all the information and tools to assist retailers and their staff in the prevention of sales of age restricted products to minors.


Retailers will also be encouraged to ensure that their staff have undergone the free, online training in age restricted sales available at

Cork Retailer, Kevin Herlihy said about the campaign, “Show Me I.D. is a vital tool for any shop owner whose staff are involved in the sale of age restricted products and I would encourage as many of my colleagues in the retail trade as possible to take part in this year’s awareness week.”