Gardeners and plant-lovers are being urged to ‘Plant Pink’ over the coming months in an all-out effort to raise awareness of and needed funds for Breast Cancer Ireland.
Glanbia CountryLife has launched its first ever Plant Pink campaign in all 14 of its award-winning garden centres across Leinster and Munster.
It wants everyone to buy a special Pink Dianthus, to become more breast cancer aware and to support the fundraising drive.
The sun-loving plant, also known as Tickled Pink, was chosen because of its beauty, its unmistakable perfume, its resilience and its sun-loving characteristics, Glanbia CountryLife’s Jess Kelly explained.
The limited edition and specially chosen Pink Dianthus is specially grown in Limerick in a biologically friendly way with virtually no chemical pest control methods at the family-run Young Nurseries, she added.
CountryLife will donate €2 to Breast Cancer Ireland for every limited edition Pink Dianthus sold. Members of the public can also support the initiative by logging on to the store’s website, www.countrylife.ie
The Glanbia group has close ties with Breast Cancer Ireland. Last year alone, Glanbia employees raised over €100,000 for the charity through their Two Peaks Challenge, the Glanbia 300 cycle and the Glanbia Pink Bales campaign.
The global company is also the title sponsor of the Great Pink Run which attracted 8,000 entries last year.
CountryLife Garden Centres are a network of 14 award-winning garden centres from Glanbia Ireland, Ireland’s #1 farm and rural retailer with 53 outlets, including a centre in Castlelyons.