A new three-year partnership between the National Dairy Council and Sport Ireland Institute is set to provide a nutritious dairy-based breakfast five days a week for Ireland’s elite athletes, coaches, and support staff as they prepare for the LA 2028 Olympic and Paralympic Games.
The National Dairy Council’s ‘High-Performance Breakfast, Powered by Irish Dairy’ was launched last week and the partnership aims to highlight the role of dairy in supporting performance, muscle recovery after exercise, and overall health within a healthy, balanced diet.
New research commissioned by the National Dairy Council has found that while most Irish adults value a healthy start to the day, convenience continues to strongly influence breakfast choices. The survey of more than 1,000 Irish adults found that 84% say a healthy and balanced breakfast is important to them. However, 41% still typically choose carb-based options such as bread, toast, or pastries, with more nutrient-dense choices such as cereal with milk following behind.
To learn more about the National Dairy Council and your daily dairy needs, visit www.ndc.ie.
