DRIVING IRISH FASHION FORWARD: DS Automobiles Ireland announced as official vehicle partner of Ireland Fashion Week

Ashley McDonnell (founder of Ireland Fashion Week) pictured at the launch event of Ireland Fashion Week in The Marker Hotel.

DS Automobiles Ireland is proud to announce its partnership with the inaugural Ireland Fashion Week (IFW) as the event’s Official Vehicle Partner for 2025. The luxury French car brand, renowned globally for its design, innovation, and commitment to sustainable mobility joins Ireland’s groundbreaking fashion celebration with a stylish fleet of DS vehicles.

This October, as Ireland Fashion Week transforms the country into a vibrant showcase of creativity and culture, DS Automobiles will ensure guests, VIPs, and the IFW core team travel in sophistication and comfort.

A fleet of premium DS models, including plug-in hybrid and fully electric vehicles, will be in operation, reflecting the brand’s commitment to sustainability and refined design. The vehicles will be branded exclusively for IFW and will be in use throughout the country, offering a seamless transport experience in the lead-up to and during the five-day event.

Established in Paris in 2014 and introduced to the Irish market in 2021, DS Automobiles is a French premium car brand that draws inspiration from the elegance and innovation of the luxury world. Building on the legacy of the iconic 1955 DS, the brand represents a unique blend of sophistication, advanced technology and luxury.

Its lineup including the DS 3, DS 4, DS 7 and forthcoming N°8 – the Brand’s new flagship electric model with a range of up to 750 km, offers a seamless fusion of performance, refinement, and Parisian flair. As Official Sponsor of Paris Fashion Week, DS Automobiles is deeply rooted in the fashion world and now brings that same spirit of elegance to Ireland’s biggest fashion event.

“We are thrilled to support Ireland Fashion Week and be part of this landmark moment for Irish design,” said Glin Donnelly, Brand Manager, DS Automobiles Ireland. “As a brand that celebrates design, elegance, and luxury, we see this partnership as a natural alignment. We’re proud to help drive Irish fashion forward literally and figuratively.”

Ireland Fashion Week, led by visionary founder Ashley McDonnell, will run from October 6 – 10, hosting an extraordinary series of shows, exhibitions, and cultural events across iconic locations in Ireland. With over 50 designers set to showcase and €1 million in industry support, the event marks a new era for Irish fashion on the global stage.

For more information on DS Automobiles Ireland, visit DSAutomobiles.ie. To stay updated on Ireland Fashion Week, follow @IrelandFashionWeek across social channels.