A 30% year on year (YOY) increase in mobile browsing activity when compared to the same period in 2017, is a key finding from the Q2 2018 eCommerce Dashboard Report from Retail Excellence, which monitors online sales trends in Ireland.
Mobile conversion rates increased by over 19% with the average quantity ordered across all devices (desktop, mobile and tablet) falling by over 3% YOY.
The Electronic and Tech sector recorded the highest average browsing sessions across all devices (desktop, mobile and tablet) for the month of June 2018 with a figure of almost 320,000.
Sessions across mobile devices within the Electronic and Tech sector increased by 29% reaching almost 175,000, partly influenced by major sporting events such as the World Cup.
OMNI-CHANNEL OPPORTUNITIES
eCommerce Manager at Retail Excellence David Campbell said “The data produced by our Dashboard Report gives an excellent insight into the current state of play within the Irish online marketplace and is one of our key supports offered to our members trading online”.
“With continued growth across mobile devices this will play a crucial role in the development of digital marketing strategies by retailers across various sectors. Retailers need to embrace omni-channel opportunities in order to reach out to consumers both within Ireland and further afield. With over €602 billion expected to be spent by European consumers online in 2018 it is clear that online is now a huge global opportunity for retail entrepreneurs,” Mr Campbell concluded.
The Pharmacy sector recorded a 44% YOY increase in desktop conversion rates in June 2018, while the Garden sector had a mobile conversion rate of 2% in April 2018, the highest recorded across all sectors. Both sectors have continually displayed strong growth online over the past 12 months, with Garden sector sales aided by the recent spell of warm weather.
The Retail Excellence/StudioForty9 eCommerce Dashboard Report is a quarterly publication and has proven to be an invaluable tool for all retailers trading online. The Report calculates key online metrics and allows retailers to benchmark their performance within their particular sector.
