Building on its success as Ireland’s best-selling car brand in 2025, Toyota has once again led the market in January, outselling every other manufacturer to secure its position as the number one car brand for the sixth consecutive year, further reinforcing Toyota’s status as Ireland’s most trusted car brand*.
At the heart of this success is the Toyota Yaris Cross, now Ireland’s best-selling car with its broad appeal as a compact, great-value hybrid that suits everyday driving, from urban commuting to weekend journeys. Its combination of hybrid efficiency, SUV-inspired styling and practicality has resonated strongly with Irish drivers,
This February, Irish drivers who choose Toyota can explore an extensive line-up of efficient, low-emission vehicles to suit every lifestyle, complemented by a range of attractive offers on new car purchases, including the all-new Aygo X Hybrid, Toyota’s most affordable hybrid and the new all-electric Toyota bZ with a range of up to 567kms**, both available to test drive now.
With a passenger model range that is now over 99% electrified, Toyota’s focus remains firmly on delivering innovative, accessible and practical electrified solutions that meet the needs of Irish drivers. The commitment to Irish drivers is supported by its 41 dealerships nationwide who are on hand to help any drivers looking to purchase a new car in 2026. The growing popularity of electric vehicles is evident from recent SIMI figures as Electric Car sales reached 5.1% an 2.89% growth compared to January 2025.
This year, Toyota strengthens its electrified lineup with the arrival of four new models in Ireland: the fully electric Toyota C-HR+, arriving in March, the all-new RAV4, available in Hybrid and Plug-in hybrid, which will take to Irish roads from March and June respectively, and the bZ Touring, with up to 600 litres of boot space, will be available from April.
Toyota is supporting buyers with a comprehensive range of February offers, available across its nationwide network. These offers are designed to help drivers make the move to more efficient vehicles more accessible, while providing flexibility and value across Toyota’s most popular models.
Toyota models included in the February offers include:
- Aygo X Hybrid – €500 Trade-In Booster and APR of 6.5%
- Yaris Hybrid – €750 Trade-In Booster and APR of 5.9%
- Yaris Cross Hybrid – €750 Trade-In Booster and APR of 5.9%
- Corolla Hatchback Hybrid – €1,500 Trade-In Booster and APR of 5.9%
- Corolla Saloon Hybrid – €1,250 Trade-In Booster and APR of 5.9%
- Corolla Cross Hybrid – €1,000 Trade-In Booster and APR of 5.9%
- Toyota C-HR Hybrid – €1,500 Trade-In Booster and APR of 5.9%
- Toyota C-HR Plug-in Hybrid – €2,000 Trade-In Booster or APR of 3.9%
- Toyota C-HR+ – €2,000 Trade-In Booster or lower APR of 3.9%
- Toyota bZ – €2,000 Trade-In Booster or lower APR of 3.9%
- Prius – €2,500 Trade-In Booster or APR of 3.9%
Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, said: “We are delighted to retain the number one position in Ireland and to continue supporting drivers as mobility keeps moving forward. More people are choosing cars that fit how they live today, from everyday commuting to spontaneous weekend trips, and it’s a great start to the year to now have the Yaris Cross hybrid as the best‑selling car in January.
“With the support of our fantastic dealer network, Toyota is making the transition to hybrid, plug‑in hybrid and fully electric simpler and more accessible for customers across the country. Our February offers help a new generation of Irish drivers lower emissions while enjoying great design, performance and the reassurance of choosing a car they can trust.”
For information on Toyota’s latest offers, please visit https://www.toyota.ie/ or contact your local Toyota dealership today.
*According to the latest RepTrak® study.
**Tested according to WLTP Regulations.
