Toyota Ireland is once again the best-selling car brand for the first quarter of 2025, marking its fifth consecutive year at the top, with a market share of 15.1%. Toyota sold 9,755 passenger cars from January 1st to March 31st, a gap of over 3,000 units between Toyota and its closest competitor.
Four Toyota models featured in the top ten best-selling passenger cars, the Toyota Yaris Cross Hybrid, RAV4 Hybrid, Corolla Hybrid, and Toyota C-HR Hybrid, all of which posted impressive numbers.
Electrified driving continues to dominate over petrol, with 55.41% of passenger vehicles sold in Q1 being Hybrid, Plug-In Hybrid or Battery Electric vehicles.
The ‘best of both worlds’ Plug-In Hybrid options continue to grow in popularity in 2025 and are now Ireland’s fastest growing powertrain, with sales increasing by 61.28% compared to Q1 2024.
Diesel sales continue to decline, with only 10,848 units sold in the first three months of 2025, compared to 2024, representing a 24.98% decrease.
On the other hand, with a 25.84% increase in market share, Battery Electric Vehicles made early strides in Q1 2025, achieving 9,978 sales compared to 7,929 in Q1 2024. Consumer choice is set to increase with Toyota’s announcement of an exciting new all-electric model. The Toyota C-HR+ is set to arrive on Irish soil at the end of the year, adding to the already stellar electrified fleet.
To celebrate the great start to 2025, Toyota is offering limited-time Power Up Boosters across a range of best-selling models up to the 30th of April.
- Toyota C-HR Plug-In Hybrid: €2,000 Power-Up Booster or APRs of 3.9% with Toyota Easy PCP Finance
- Prius Plug-In Hybrid: €2,500 Power-Up Booster or APRs of 3.9% with Toyota Easy PCP Finance
- bZ4X: €2,000 Power-Up Booster or APRs of 4.9% with Toyota Easy PCP Finance
Speaking about the latest figures, Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland said: “The increase in electrified sales continues to demonstrate Irish drivers’ desire to transition to more sustainable models—and that they trust Toyota for this journey. We are thrilled to get out the gate early in 2025 and remain the number one brand in Ireland. Electrified driving continues to gain momentum, with hybrid, plug-in hybrid, and electric vehicles now accounting for over 55% of the market.
“With our multi-path powertrain strategy, Toyota has an option for everyone to move to electrified driving in some manner, depending on their lifestyle and access to charging. Toyota is proud to offer the widest range of electrified vehicles on the market and has empowered Hybrid to become the second-most popular powertrain in the country. With our hybrid cars now featuring fifth-generation technology, we continue to innovate current and new models that meet the needs of modern drivers.”
All offers are available on Toyota.ie now.
