Since its launch as the world’s original recreational/lifestyle SUV in 1994, the RAV4 has consistently evolved to meet the changing needs and preferences of customers, with quality, style, performance and versatility that have secured its position as one of the world’s best-selling vehicles.

Building on RAV4’s success as a pioneer of hybrid power among SUVs, Toyota is now ready to extend the benefits of the technology with the introduction of the new RAV4 Plug-in Hybrid, a new flagship vehicle for its hybrid line-up that promises to be not only more powerful but also more emissions and fuel-efficient than any other in its class.

This first plug-in hybrid-electric version of the RAV4 draws on more than 20 years of Toyota leadership in hybrid powertrain technology.

It will sit at the pinnacle of the fifth generation RAV4 range, a model that has reaffirmed its historic status as one of Europe’s most popular SUVs with more than 130,000 customer orders since its launch early in 2019, including more than 115,000 hybrids (Western Europe).

The RAV4 Plug-in Hybrid will offer customers an even more electrified solution. It features Toyota’s latest hybrid-electric vehicle technology, with higher power and better driving dynamics, and also has a genuine pure electric EV driving capability, free from concerns about driving range or the need to stop to recharge the battery.

Performance and efficiency

With the experience of developing two generations of its Prius Plug-in Hybrid model, Toyota is well-equipped to produce an effective new powertrain for the RAV4. With full system output of 306 DIN hp/225 kW*, it has the potential to deliver acceleration from rest to 100 km/h in just 6.2 seconds*, outperforming any of its conventionally powered rivals.

Moreover, it is also on course to deliver best-in-class CO2 emissions and fuel economy: Toyota’s pre-homologation, WLTP-standard data indicates CO2 output of less than 29g/km*. These levels are unmatched by any current D-segment plug-in hybrid AWD SUV.

The new RAV4 Plug-in Hybrid is constructed on Toyota’s GA-K platform, with added dynamic benefits achieved by locating the hybrid battery beneath the floor. It is also equipped as standard with the Toyota’s AWD-i intelligent electric all-wheel drive system.

Toyota has harnessed the boost in performance electric power can deliver to achieve a significant increase in output compared to the standard RAV4 Hybrid. It has developed a new, high-capacity lithium-ion battery and added an enhanced boost converter to the hybrid system’s power control unit.

The 2.5-litre Hybrid Dynamic Force petrol engine is based on the unit featured in the regular RAV4 Hybrid, with improvements to meet the performance requirements of the plug-in hybrid system. 

The result is not just rapid off-the-line acceleration: the RAV4 Plug-in Hybrid has a greater driving range in electric EV mode, with zero petrol consumption and exhaust emissions. 

With four driving modes available, the driver can switch seamlessly from hybrid to pure EV driving. This new EV mode enables the RAV4 Plug-in Hybrid to cover more than 65km* on electric power alone (battery charge and driving conditions permitting), further than any competitor plug-in hybrid SUV. Moreover, speeds up to 135 km/h can be reached without any intervention of the internal combustion engine, even under full acceleration.

Intelligent hybrid battery packaging

The compact dimensions of the lithium-ion battery allow it to be contained entirely beneath the vehicle floor. With minimal intrusion in the load space, cargo capacity is a generous 520 litres.

The battery’s location low in the vehicle also helps give the RAV4 Plug-in Hybrid a low centre of gravity, enhancing handling stability and ride comfort.

High-efficiency heat pump air conditioning

In its scrutiny of every detail that can contribute to the overall efficient performance of the RAV4 Plug-in Hybrid, Toyota adopted the heat pump air conditioning system it introduced as a world-first in the current, second generation Prius Plug-in Hybrid, adapting it specifically for use in the new SUV with a hot water circuit – the same as that used in the RAV4 Hybrid.

In addition, the battery is cooled by the refrigerant of the air conditioning system.

This system is far more efficient than engine heating or high-powered electric heaters, absorbing heat from the air outside the vehicle to warm the cabin.

Refined Sport design

Styling details for the exterior and the cabin demonstrate a more refined sport look for the mid-size SUV. At the front there is a dark plating for the dedicated grille mesh and frame and headlight extensions, together with a new metallic finish on the lower bumper moulding that emphasises the width and strength of the vehicle’s stance.

New 18 and 19-inch wheel designs combine contrasting bright machined and grey or black finishes, while at the rear there is a metal-like finish for the garnish beneath the screen and black plating for the under-run.

In the cabin the focus is on new upholstery designs with a sporty feel, with ribbed patterns with contrast red detailing. The centre console features a nine-inch multimedia touchscreen display – the largest in any RAV4 model – for clear and easy control of the car’s entertainment, information and connectivity functions.

Premium equipment specifications

Equipment specifications reflect the RAV4 Plug-in Hybrid’s flagship status. According to grade, features and options will include 19-inch alloy wheels, heated front and rear seats, a 230 V power outlet in the cabin, a bi-tone exterior paint finish, power tailgate, nine-inch display audio system and the latest Toyota multimedia package with Apple CarPlay and Android Auto smartphone integration.

Commenting on the new RAV4 Plug-in Hybrid, Steve Tormey, Toyota Ireland CEO said: “We’re delighted to offer another electrified option for customers, further cementing our leadership in the drive to a full zero emissions society. Toyota are constantly innovating and this best-in-class plug-in hybrid will be an excellent option for customers looking to further extend their electrified driving.

“The RAV4 is one of our most popular models and it was a runaway success in 2019, with the majority of our dealers selling out of their allocation by midyear 2019, and we are expecting a lot of customer demand for this model in 2020.

“The launch of the plug-in RAV4 also is a clear demonstration of our Built For A Better World brand promise, to make life better for Irish families, by contributing to  cleaner environment and better air quality for all.”

Toyota Ireland has limited supply of the RAV4 Plug-in hybrid arriving in Ireland towards the back end of 2020 and would expect the 2021 allocation to be mostly pre-sold before the end of 2020. 

The Irish specifications and pricelist will be released in H2 2020.

* Provisional figures subject to final homologation