An anti-drink campaign by a philanthropic foundation has been refused on high-profile billboard sites near Dublin on the grounds that it is ‘too political’.
An initiative of the Fermoy-based TOMAR Trust, the Drink is a Drug outdoor campaign, aims to encourage parents to delay the age at which young people partake of alcohol.
The Trust has been providing funding for education, community development, health and sports for young people for over two decades.
The campaign, which has run previously in both print and outdoor, was declined by the media owner concerned as it was deemed ‘political advertising’.
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