New research reveals over 50% of the population visit the pub at least once a week, while as a nation, we retain a deep affinity for the Irish pub as a social hub at the heart of local communities. 

The findings are revealed as 400 publicans from all corners of Ireland gather at the 44th annual conference of the Vintners’ Federation of Ireland (VFI) in Athlone, Co Westmeath this week (Wednesday) where the importance of the pub in Irish society and culture will be discussed.

This discussion coincides with research conducted by the VFI amongst some 1,500 Irish people and tourists gauging attitudes to the pub.

The results demonstrate a clear affinity between the people of Ireland and the pub with 88% of people stating they want to see pub culture and heritage preserved, while 62% of people believe that the pub plays a pivotal role in local communities across Ireland.

The survey found that 52% of Irish people visit the pub at least once a week, with 80% stating that the main reason is to meet friends and family.