Ballymaloe agrees deal with major Australian retailer

Mother and daughter, Yasmin and Maxine Hyde celebrating this week that Ballymaloe Foods has signed a deal with Australian retail giants Coles to start supplying its Ballymaloe Relish product to their stores. Yasmin established the foods company 30 years ago, which today is run by her daughter, Maxine. (Picture: Clare Keogh)

Ballymaloe Foods has signed a deal with Australian retail giants Coles to start supplying its Ballymaloe Relish product to 120 of their supermarkets across Australia, starting later this month.

From May 25th, Ballymaloe Relish will be available to purchase in Coles stores, the Australian company being a national full-service supermarket retailer operating more than 800 supermarkets across Australia.

Coles has over 100,000 employees and along with Woolworths, accounts for more than 80% of the Australian supermarket business.

Marketing Manager of Ballymaloe Foods, Gary Hanrahan said: “We are very excited to be supplying Coles in Australia. We hope we can bring a taste of home to the thousands of Irish people living in Australia.

“This unprecedented time has led us to take a step back and appreciate the things around us, like family, friends, nature and good food.

“Now is the time to cherish those food moments. From sausages to succulent chicken breasts, through to veggie burgers, Ballymaloe Relish is the perfect accompaniment to any barbecue.”

Based in Little Island, Cork, the company has 33 staff and 14 products and exports into Germany, the Netherlands and the US.

Ballymaloe Foods recorded sales of €6 million last year. Relish sales are up 10% in Q1 2020 compared to Q1 2019.