As the casino industry continues to grow in both physical and online settings, more people have been paying attention to its perks. On one side, we have the players who join casino sites to have fun and make friends. And with sites like 888 Casino offering their services, this has become as easy as the tap of a button.
On the other side, we have people who have been looking at sites as sources of employment – these include bloggers, vloggers, software developers, and even customer care reps. However, the widespread attention and ripple effects have not been coincidental. Instead, they have resulted from meticulous business growth strategies that casino giants have used. We show you how:
Growth Strategies Used in Casinos
While the casino industry is worth billions of pounds, the operators are not equal, as some have the lion’s share of the market. So, what sets them apart from their counterparts?
Emphasis on Digital Marketing
We live in an age where most people have a social presence, be it for business, pleasure, or both. Casino operators have thus been launching digital marketing campaigns which have been geared at reaching people through these channels in the following ways:
- Tailored ads that target people based on their interests and online behaviour.
- SEO content that appeals to people looking for specific keywords.
- Influencer collaborations with top creators who match their target market.
In these ways, these brands have been able to establish relationships with their prospective clients which has enabled them to nurture more leads. They have also used the same strategies to drive sales and maintain relationships with existing clients.
Effective Use of Email Marketing
How well do you respond to personalised emails that relate to your interests? If you are like most people, you pay attention to the emails that address you by name and feature catchy headlines. That’s a top strategy that many casinos have been using. But it’s not just about the headlines. The emails also win on the following fronts:
- They are highly interactive. Most of them feature engaging images, videos, and links to other pages where players can find more information.
- They relate to personal interests. Operators send emails based on people’s interests and behaviour. So, a player who likes poker will receive emails that relate to poker and its bonuses.
While simple in its approach, email marketing has proven to help casinos nurture their relationships with their players at a more personal level. And in this age where personalisation through artificial intelligence and machine learning is key to client attraction and retention, this approach works wonders.
The Community Approach
As much as online games and social media have brought us closer, they have also separated us. In fact, the divide between the online and physical worlds is sometimes so evident that people can feel isolated despite being online. Casino operators have found ways to make their spaces more interactive in the following ways:
- Adding competition elements. On top of winning individual games, players now have the chance to compete with each other in leaderboards. As they follow their rankings, they also get to interact with other players, which enhances the feeling of being part of a community.
- Incorporating social elements. Players now have access to community forums and chats where they can talk to each other about the games and other things. Many players use this as an opportunity to meet other people and talk about their day, which makes them feel heard and seen.
Casinos also run social media pages where players can connect outside the casino site. As people broaden their interactions and meet other people who share their interests, they start feeling like they are part of something big, which helps them feel valued.
The Rewarding of Loyalty
In a competitive world where players have multiple choices at any given time, holding on to clients has become quite a challenge. Casino operators who want to serve a wider market have thus opted to offer rewards to new and existing players. These serve as incentives to keep using the site, and can take on the following forms:
- Signup or deposit bonuses – these are available to people who join a site or make a deposit into their accounts.
- Referral bonuses – these apply to players who bring other people to the sites.
- Loyalty bonuses – these are available to players who continuously use a site. Points awarded to such players are usually redeemable as cash or spins.
When players know that they have something to gain for being loyal, they are likelier to play on one site so that they can maximise their wins. Of course, this strategy only works if the site offers great services in the first place.
