The SEAT Ateca has been acknowledged internationally as the “Best Buy Car of Europe in 2017” at the AUTOBEST 2017 awards, one of the most prestigious motoring awards in Europe.

This award is testament to SEAT’s incredible innovation and comes at a time when the brand is in the middle of its largest product offensive in history. SEAT is currently launching four models in 18 months: The Ateca, now available from SEAT dealers nationwide, the Leon, reaching the dealers in early 2017, the fifth generation of the Ibiza and the new SEAT Arona crossover, which will be available next year.

Neil Dalton, Head of Marketing and Product at SEAT Ireland said: “The Ateca is performing extremely well in the Irish market, so it’s wonderful to see it recognised to such international acclaim. Fully deserving of the award, the Ateca delivers a spectacular driving experience. Appealing finance rates, high quality design, innovative technology and excellent performance make the Ateca an extremely attractive proposition”.

Karl Henry with the Seat Ateca. (Photo: INPHO/Morgan Treacy)
Karl Henry with the Seat Ateca. (Photo: INPHO/Morgan Treacy)

When announcing the SEAT Ateca as Best Buy Car of Europe in 2017, the AUTOBEST jury pinpointed the factors that make the Ateca the best buy option for customers: design, comfort, easy driving, value for money and commercial and service network.

After testing in Italy at the end of November, the Ateca was chosen the favourite over the other four finalists by a jury of specialised journalists representing 31 countries in the final vote of the prestigious AUTOBEST European awards.

“Ateca represents a new direction for SEAT. We are entering a new segment with a product that offers an excellent mobility experience for our customers and truly represents our very DNA. Ateca is positively contributing in taking the brand to the next level. This award confirms that we are on the right track”, said Luca de Meo, SEAT President.

The Ateca, also leader in urban mobility

SEAT’s SUV is currently exceeding all expectations and it is a particularly important vehicle for the brand, not only because it has opened the door to one of the most dynamic market segments, but because it is the vehicle the company aims to use in facing such important challenges as the future of urban mobility, which will require new solutions and new technologies.

Karl Henry with the Seat Ateca on Beckett Bridge, Dublin. (Photo: INPHO/Morgan Treacy)
Karl Henry with the Seat Ateca on Beckett Bridge, Dublin. (Photo: INPHO/Morgan Treacy)

Wide range for all needs

The Ateca range versatility was one of the factors most highly rated by the AUTOBEST awards panel. Petrol turbo TSI or diesel turbo TDI power packs offer between 115 PS and 190 PS, front or four wheel traction, and manual gearboxes or DSG.

The numerous options range from Full LED headlights to a wide variety of driver assist systems, such as the Traffic Jam Assist and the new Emergency Assist, and state-of-the-art information and entertainment systems pack with true eight-inch touchscreen and Full-Link connectivity.

The X-Cellence version at the top of the range, offers elegant interior finish with Alcantara upholstery and concerning safety, at the very top of the line, the Front Assist emergency braking system for city driving, detects pedestrians and warns the driver if a possible collision is detected. It is also able to automatically make an emergency stop.