Peugeot 408 – a new breed of Peugeot – now available in Ireland

PEUGEOT Ireland is excited to announce the launch of its latest model, the new Peugeot 408, which took place recently at the prestigious Cashel Palace Hotel in Clonmel.

Attractive from every angle, the new PEUGEOT 408 has raised expectations with its distinctive features. The first of its kind in the history of the Brand, the new 408 showcases PEUGEOT’s creativity by offering a new fastback silhouette at the top of the C segment.

This modern PEUGEOT boasts a sleek appearance, emphasises efficiency through its advanced engineering and embraces intelligent electrification. It also offers a thrilling driving experience with cutting-edge technologies that are intuitive to use.

The first units of the PEUGEOT 408 have just arrived in Ireland with pricing as follows:

Allure – from €39,995
Allure Pack – from €41,995
GT – from €44,995

The PEUGEOT 408 stands out first and foremost for its dynamic fastback silhouette and its unmistakable style. Its athletic stance embodies the essence of the brand. Its lines are sharp, the grille is the same colour as the bodywork to blend in perfectly with the front end, and it proudly bears the new PEUGEOT coat of arms.

The new PEUGEOT 408 sits solidly on 720mm diameter wheels and the iconic 19-inch rims feature a disruptive geometric design. At the front, the fang-shaped light signature perfectly integrates the 408 into the PEUGEOT family, as do the three-claw LED lights at the rear. The inverted cut-out of the rear bumper gives the profile a strong, unique look.

Based on the multi-energy EMP2 (Efficient Modular Platform) version it has a length of 4.69m with a long wheelbase of 2.79m. The new PEUGEOT 408 has a remarkably spacious second row, with 188mm of legroom. The boot is also generously sized, with a volume of 536 litres, which can be increased to 1.611 litres once the rear seats are folded down. The new PEUGEOT 408 is 1.48m high with a slim and sleek silhouette, which improves aerodynamic efficiency.

The new PEUGEOT 408 will come in 6 colours: Obsession Blue, Titanium Grey, Cumulus Grey, Elixir Red, Pearl White and Black Perla Nera.


The PEUGEOT i-Cockpit® is now part of the brand’s DNA. For a decade, it has been enhanced with each new generation. With the new PEUGEOT 408, it sets new standards in terms of ergonomics, quality, practicality and technology with a new infotainment system, the PEUGEOT i-Connect®.

The compact steering wheel is a feature of the PEUGEOT i-Cockpit® which increases driving pleasure considerably with its nimble and precise handling. The steering wheel of the new 408 is ergonomic and heated (optional), and it houses the controls for the multimedia system (radio, telephone) and certain driving aids.

Located at eye level just above the steering wheel, the new digital cluster incorporates a 10-inch digital screen. In GT trim, the cluster is available in 3D technology. Fully customisable and configurable, the digital cluster has several display modes (TomTom Connected Navigation, Radio/Media, Driving Aids, Energy Flow, etc.) that can be changed directly from the control panel.

This architecture also allows the central 10-inch touchscreen, which is slightly lower than the digital cluster located directly in front of the driver, to be brought closer to the hand. The system features fully configurable i-toggles which are arranged below the central screen like an open book offering an attractive and unparalleled technology experience in its segment. Each i-toggle is a touch-sensitive shortcut to climate settings, a phone contact, a radio station or application set to the user’s preference.

One of the objectives of PEUGEOT’s Interior Design Team in designing the passenger compartment of the new 408 was to balance the space between the two front row occupants. The PEUGEOT i-Cockpit® is faithful to the principle of a “driver-oriented” central screen, which optimises driving ergonomics without excluding the passenger from reading and using it.

Between the front seats sits a multi-function centre console, entirely dedicated to storage and practicality, with an armrest, two USB-C sockets (for charging and data connectivity), two large-diameter cup holders and up to 34 litres of miscellaneous storage.

Inside the new 408, ambient LED lighting (eight colours to choose from) releases a soft light and contributes to the sophisticated atmosphere. The same light extends to the door panels, which are either covered in fabric, Alcantara® or made up of genuine pressed aluminium parts depending on trim level.

The new infotainment system gives all occupants the very best of the smartphone world and the best of the automotive world. Each driver (up to 8 profiles) can define and save his or her display, atmosphere and setting preferences. The mirroring function is now wireless and it is possible to connect two phones in Bluetooth at the same time. The “OK PEUGEOT”- a voice recognition command, can be used in everyday life to improve safety and ease of use, and provides access to all infotainment functions.

Offering drivers and passengers an immersive sound experience, the 408 is available with the FOCAL® Premium Hi-Fi system, with 10 speakers featuring exclusive patented technologies and connected to a new 12-channel 690W amplifier (Optional on GT).


On board the new PEUGEOT 408, a comprehensive range of latest-generation driving assistance systems, fed by information gathered by 6 cameras and 9 radars, make driving, manoeuvring and travelling safer and smoother. (Depending on grade)

  • Adaptive Cruise Control with Stop and Go function and adjustable inter-vehicle distance setpoint.
  • Automatic emergency braking with collision warning: detects pedestrians and cyclists, day and night, from 7 km/h to 140 km/h depending on version.
  • Active lane departure warning with lane correction.
  • Driver Attention Alert, which detects impaired alertness over long periods of driving and at speeds of over 65 km/h, by analysing the micro-movements of the steering wheel.
  • Extended road signs recognition and display on the digital cluster: stop signs, one-way signs, no overtaking signs, end of no overtaking signs, in addition to the usual speed-related signs.
  • Night Vision system, which detects living creatures (pedestrians/animals) in front of the vehicle at night or in poor visibility. The range of the system ensures detection, beyond the range of the high beam, with a central infrared vision display in the digital cluster located directly in the driver’s field of vision. (Optional on GT)
  • Long-range blind spot monitoring (75 metres).
  • Rear traffic alert: when reversing, alerts the driver to a nearby hazard.
  • 180° high-definition reversing camera with integrated cleaning nozzle.
  • 360° parking assistance with 4 high-definition cameras (front, rear and side),
  • Door mirror angle adjustment when engaging reverse gear.
  • Matrix LED headlamps for maximum use of high beam power without dazzling preceding or approaching vehicles.  
  • Automatic high beam.

The Drive Assist 2.0 package is a further step towards semi-autonomous driving, which will be available later this year. This package consists of Adaptive Cruise Control with Stop and Go and Lane Keep Assist.

It adds two new functions, which are available on dual carriageways:

  • Semi-automatic lane change, which allows the driver to overtake the vehicle in front of him or her and then turn back, from 70 km/h to 180 km/h.
  • Anticipated speed recommendation, which suggests that the driver adapt his or her speed (acceleration or deceleration) according to the speed limit signs.

Other equipment is available to facilitate the daily use of the new PEUGEOT 408:

  • Proximity hands-free access and start
  • Automated motion-activated boot opening
  • Fully defrostable heated windscreen and heated steering wheel
  • Perimeter, volumetric and deadlocking alarm
  • Electric parking brake as standard
  • Panoramic electric sunroof with manual sunshade blind, available as an option
  • AGR approved driver and front passenger seat

Lastly, the new PEUGEOT 408 is equipped with the e-call assistance system:

  • E-call+ emergency call with information on the number of passengers and location including the vehicle’s direction on the road.


Two plug-in hybrid engines are available on the new PEUGEOT 408:

  • PLUG-IN HYBRID 225 e-EAT8: 2-wheel drive / combination of a 180 bhp (132 kW) PureTech engine and an 81 kW electric motor coupled with the e-EAT8 8-speed automatic gearbox.
  • PLUG-IN HYBRID 180 e-EAT8: 2-wheel drive / combination of a 150 bhp PureTech engine (110kW) and an 81kW electric motor coupled with the 8-speed e-EAT8 automatic gearbox.

The Li-ion battery on both plug-in hybrid versions has a capacity of 12.4kWh and an output of 102 kW. Two types of on-board chargers are available: a 3.7kW single-phase charger as standard and an optional 7.4kW single-phase charger.

Estimated charging times are the following:

  • From a 7.4kW Wall Box (32 A) and with the 7.4kW single-phase on-board charger, fully charged in 1 hour 40 minutes.
  • From a standard socket (8A) and with the single-phase on-board charger (3.7kW), full charging takes approximately 7 hours 05 minutes.

An internal combustion engine is also available: the 130hp 1.2-litre PureTech 3-cylinder petrol engine, which complies with the latest €6.4 emissions regulations, is combined with the 8-speed EAT8 automatic gearbox and a Start & Stop system.

All the engines of the new PEUGEOT 408 are equipped with the 8-speed automatic gearbox, ensuring a smooth and efficient drive.

No diesel version is available and a 100% electric model will be introduced at a later date.

The new PEUGEOT 408 is produced in the Mulhouse Plant in France and is on sale in Ireland now.