Nissan Ireland has created a heart-warming Irish film which celebrates individuality and inspires young people to be true to themselves as part of its campaign to launch the new Nissan Juke.
The must-see film delivers a powerful message about trusting your instincts, going against the grain and not being the same as everyone else, reflecting the personality of both the Nissan Juke and those who buy the car.
It tells the story of a mum and daughter’s visit to a toy shop to buy a birthday present. The young girl must choose between the present she really wants and one that would be more acceptable to her peers.
The film delivers an important message about not being afraid to make the choice that is right for you and it uses a carefully selected soundtrack and lyrics to encourage its audience to ‘Don’t be just be the same’.
The track – ‘Little Boxes’ – was written in 1962 by the late American folk singer Malvina Reynolds whose social activism focused on supporting increased communication between women and working to connect the public with forms of women-based media.
“The Nissan Juke has always been an edgy car, that divided people’s opinions. That reality inspired the concept for our film,” said Jeanne McGann, Head of Marketing, Nissan Ireland.
“The all new Nissan Juke thankfully retains its edgy “Jukeness” but has succeeded in broadening its appeal by remaining true to its character. We have mirrored that in the telling of a story which celebrates individualism and that inspires people to ‘Don’t be just the same’ and to be true to themselves,” she added.
Unsurprisingly, Nissan took its own advice when it came to working with its creative agency In the Company of Huskies to create the film, moving beyond the traditional approach of car manufacturers using global and European assets alone to market the arrival of new models in local markets.
“Our goal was to create a film that harnessed the highly creative talent that exists in Ireland. We wanted some material to help launch the car that truly engaged and resonated with an Irish audience, rather than solely relying upon global or European assets,” said Ms. McGann.
“Nissan are especially proud that the film was made by an all Irish cast and production team and that it is true to Nissan Juke customers in Ireland. The film is a testament to the creative and acting talent that exists in this country and Nissan are delighted to support the Irish Arts and to promote Irish talent,” she continued.
The next-generation Nissan Juke has set a new design standard with sleek coupe crossover lines and an athletic stance. It is roomier for passengers with increased rear-seat knee room and head room and a boot capacity of 422 litres – providing 20% more storage room.
Nissan’s advanced ProPILOT technology, which offers electronically assisted steering, acceleration and braking is now available on the JUKE for the first time. Prices start from €21,995.
Further information is available from local Nissan dealers nationwide and at www.nissan.ie.