Retail Excellence, Ireland’s largest retail representative body, have released the results of their September Dashboard Report which covers online sales trends in Ireland.
The information is collated from the membership of the organisation who have an online presence to determine the way eCommerce is trending in Ireland.
The report found that desktop year on year (YOY) sales increased by 8.5%, while YOY mobile browsing sessions increased by 35.34%, highlighting the continued growth of mobile-first approach by consumers when shopping online.
eCommerce Manager for Retail Excellence, David Campbell said “The increase in mobile browsing sessions indicate the importance of retailers having a fully responsive mobile website to satisfy consumers evolving needs. Many people now view their handset on their way to work and home and while they might not always buy through this mechanism, it is an essential element for driving online sales”.
“From our research Click & Collect continues to grow due to the increased demand for convenience and flexible delivery options. In particular, the pharmacy sector performed strongly again this month as it has throughout the year. This sector had the highest conversion rate across tablet devices with 3.00%. Desktop bounce rates were lowest within the clothing sector at 28%”.
