Following the enormous success of last year’s inaugural campaign, Made Local, a nationwide initiative developed by the Design & Crafts Council Ireland (DCCI), will run throughout the summer and aims to once again spotlight some of Ireland’s most talented craftspeople, while boosting sales and driving revenue for makers and retailers alike.
The value of the craft and design sector to the Irish economy is €500m per year post pandemic and there are currently 14,500 people employed in the sector in Ireland. Revenue in the sector in 2020 was 20% down on 2019 figures.
Within this, however, 40% of DCCI clients grew their business and 8% were level with 2019, which is why the #MADELOCAL campaign is so vital.
The second annual #MADELOCAL campaign was launched by An Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD and trailblazing Jockey Rachael Blackmore, along with DCCI Chair, Andrew Bradley.
Commenting on the importance of Irish craft and design, Andrew Bradley, Chair, DCCI, said, “Irish craft and design is an inherent part of the Irish identity. Over the past year, our studies have shown an increased desire from Irish consumers to choose quality products created by designers and craftspeople in their local communities.
"This year, #MADELOCAL seeks to tell the stories of these makers, building an even greater affinity between them and their customers and, in turn, support in the rejuvenation of this beloved industry.”
For more information on Irish craft and design and where to shop products that are Made Local, visit: www.dcci.ie or join the conversation by following #MADELOCAL
