Kia Ireland return as sponsor of Big Beach Clean 2026

Bronagh Moore, Clean Coasts Programme Manager and Cathal Kealey, Head of Marketing and PR at Kia Ireland, at Big Beach Clean launch in Rosslare recently. (Photo: Maura Hickey)

Kia Ireland will return as the official sponsor of the Big Beach Clean 2026 which takes place from 18th to 20th of September across Ireland. Last year, over 60 tons of litter were removed from Irish beaches and waterways by almost 11,000 volunteers from more than 500 organised clean-ups.

Registrations are now open for this year’s event, which is hoped to be even bigger. Kia are encouraging as many people as possible to sign up for their local beach clean at cleancoasts.org.

The Big Beach Clean is part of the International Coastal Cleanup (ICC) and invites volunteers from across Ireland to remove litter from coastal areas and inland waterways at the end of the bathing season. The data collected from this campaign is part of a worldwide citizen science project that aims to heighten awareness about the issue of marine litter and help to shape future policies in this area.

Cathal Kealey, Head of Marketing & PR at Kia Ireland commented: “Kia Ireland are delighted to return as the official sponsor of the Big Beach Clean in 2026. On a global level, Kia continues to support the Ocean Cleanup, an organisation with a long-term objective of removing 90% of floating ocean plastic worldwide by 2040.

“In addition to using recycled materials in vehicle production, Kia continues to explore ways for collected plastic waste to be recycled and reused, and have recently launched a boot liner accessory which contains 40% recycled ocean plastic. In line with these global clean up initiatives, Kia Ireland are encouraging as many people as possible to register for their local beach clean next month.”

Bronagh Moore, An Taisce’s Clean Coasts Manager commented “We’re looking forward to another great turnout this year for our annual Big Beach Clean. Every piece of litter collected and recorded during the cleanup is vital for raising awareness and driving meaningful policy changes to protect our oceans. Small actions, when multiplied by many, can have a huge impact. We encourage everyone, no matter your location, to get involved and record your findings. By working together, we’ll create a tangible and lasting impact on ocean health.”

For more information and to register, visit www.cleancoasts.org.

Further information on these Kia initiatives is available on Kia.com