Related Stories

• Another major award for Doneraile store
  
  
• New car sales increase by over 35% in Cork
  
  
• TVM in final of Ulster Bank Business Achievers Awards
  
  
• Calling on all budding second level entrepreneurs
  
  
• Cork innovates announces €30k bursary purse shortlist
  
  
• Newly extended E Fermoy Enterprise Centre offers cost effective and convenient office space
  
  
• Fermoy businesses facing 22% rate increase
  
  
• Mitchelstown craft brewery on the way to becoming one of Ireland’s largest
  
  
• Ballyvolane House delighted at Field to Fork award
  
  
• 100 new Jobs for South Tipperary announced
  
  
• Roche’s Londis Doneraile wins National Q Mark title
  
  
• Tour operators visit Cork Airport
  
  

Pictured at the launch in Beijing is Minister for Agriculture, Food and the Marine, Simon Coveney TD.

The Irish Dairy Board announced this week that they are to deliver Irish whole milk to the world's largest market in China.

The announcement is a key part of the IDB's strategy to develop premium dairy products for markets in milk deficit regions. China will be an immediate route to market for additional milk that Irish farmers will produce when milk quotas are removed in April of next year.

The Kerrygold Whole Milk with a new Kerrygold Chinese trade mark will be sold through major Chinese retailers, regional shopping networks and e-commerce retailers.

Speaking in Beijing, Minister Simon Coveney said that this is an exciting time for the Irish dairy sector with the abolishment of milk quotas from next April.

"The development of premium dairy products and the building of routes to markets, in particular in emerging dairy markets like China, are essential if we are to deliver on our objectives under Food Harvest 2020.  IDB’s investment in China and the entry of Kerrygold Whole Milk into the Chinese mass market opens up considerable market opportunities for the additional milk we are expecting post 2015.”

Speaking at the launch, IDB spokesperson Jeanne Kelly said they plan to make Kerrygold Whole Milk as widely available as possible and they also see the potential to develop the business, not just in liquid milk, but also in cheese and butter.
 
The Chinese liquid milk market is estimated to be worth €18 billion with an annual growth rate of over 10%. Over 11 billion litres of liquid milk are consumed in China each year, compared with just 670 million litres in Ireland. Kerrygold will be marketed in China, as in most other countries, as a premium imported product. The premium segment of the milk market incorporates 28% of milk volume and 45% of the value of the market. It is estimated that this market segment includes over 186 million households in China.

blog comments powered by Disqus