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Paul and Jamie McGrath on the family farm in Garryspillane, proudly supporting the Irish Cancer Society. Photo: Caroline McGrath

Dairygold Co-Op has joined forces with the Irish Cancer Society in a highly innovative new initiative called 'Wrap it Pink'. The focus is designed to raise cancer awareness in rural Ireland as well as raise much needed funds for the Irish Cancer Society. Essentially farmers all over the country are being encouraged to wrap their silage bales in pink wrap rather than in the traditional black.

The idea originated in New Zealand last year and was conceived as a way of raising money for people living with secondary breast cancer. The distinctive high quality, Irish made wrap is available through Dairygold Co-Op Superstores and for every bale of wrap purchased, a donation will be made to the Irish Cancer Society.

Speaking to The Avondhu, John O’Carroll, Head of Retail at Dairygold said the company was conscious that many farming families throughout Ireland have been affected by cancer and the Irish Cancer Society provides terrific support for sufferers and their families.”

“We’d love to see farmers embracing this initiative with pink silage bales visible in every parish this summer, knowing that in doing this we are not just raising cancer awareness but also helping to raise much needed funds for the Irish Cancer Society. Farmers will be buying the black wrap anyway so why not ‘wrap it pink’, brighten up the fields and put a smile on people’s faces. We believe it’s going to be a huge success.”

The 2015 silage season is well underway and fields of pink are already in evidence in the locality as a result of this unique partnership between Dairygold and The Irish Cancer Society. Among those to embrace the initiative is Caroline McGrath, who lives on a family-run dairy farm at Garryspillane. She informs The Avondhu that they are delighted to support such a fantastic cause.

“Like a lot of families, we have been touched by cancer and can see first hand the devastating effects it can have. To us, making the pink bales was a proactive way of supporting the Irish Cancer Society. Since sharing our pink baling story on social media, we have received a fantastic response from as far away as Canada, the United States and The Netherlands. It’s truly becoming a world-wide conversation, one that we were happy to play our part in.”

This pink silage wrap is available from Dairygold Co-Op Superstores across Munster and readers can visit www.coopsuperstores.ie for more information.

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