Browne’s wins top award at XL annual awards

Pictured after receiving their prestigious XL Retail Group Award for Best Neighbourhood Store were Joe and Colum Browne, pictured with Padraic O'Keefe, XL Development Manager. (Picture: Naoise Culhane Photography)

Colum Browne’s XL Clogheen was among an elite group of retailers from around the country who have been honoured for their outstanding commitment to their local communities at the annual XL Retailer Awards celebration, held in The Hodson Bay Hotel in Athlone recently.

The prestigious awards ceremony made a welcome return this year for the first time since the advent of the Covid-19 pandemic, recognising outstanding retail practice across the XL Retail Group nationwide. Colum Browne’s XL Clogheen was named Best Neighbourhood Store on the night.

The XL Retail Awards are presented to XL stores that demonstrated outstanding industry excellence following a comprehensive programme of inspections and audits carried out by Ireland’s leading Retail Audit company, SMA Retail Specialists.


Commenting on the win by Browne’s XL in Clogheen, Paul Bealin, XL Retail Group Sales Director, said: “I congratulate Colum and all in Browne’s XL Clogheen on this wonderful achievement. XL retailers strive for excellence in every aspect of their service to their shoppers and the local communities in which they are embedded. In meeting the exacting standards of the independent SMA Audit, our retailers have illustrated their commitment to being industry leaders in the retail sector and their focus on exceeding customer expectations.”

The event was hosted by BWG Foods, owners and operators of the XL Retail brand in Ireland.