Blackwater Motors, the multi-franchise motor retailer group headquartered on the Dublin Road in Fermoy, has been named SEAT Retailer of the Year 2025 – the highest retailer honour in the SEAT national network. The award is determined by significant overperformance across a rigorous set of key business criteria, and places Blackwater Motors at the very pinnacle of SEAT’s retail network in Ireland.
The SEAT Retailer of the Year title is awarded to those who demonstrate consistent and measurable excellence across all areas of the business, including sales performance, customer satisfaction, aftersales quality, and brand representation. Blackwater Motors’ achievement of this distinction in 2025 is a reflection of the dedication and professionalism of every member of their team.
Daire Sargent, General Manager, Blackwater Motors said: “Winning SEAT Retailer of the Year 2025 is an incredible honour and one that means a great deal to everyone here at Blackwater Motors. Our sales, after sales and support staff all play an equally important role in delivering the standard of service that our customers deserve and that SEAT expects of its partners. We’ve worked incredibly hard to build something special here in Fermoy, and to have that recognised at a national level by SEAT Ireland is something we’re all very proud of.”
Marcelino Villalobos, Brand Director for SEAT and CUPRA Ireland, said: “Blackwater Motors has consistently demonstrated what it means to be an outstanding SEAT partner. Their performance in 2025 was exemplary across every metric we measure, and this award is thoroughly deserved. On behalf of SEAT Ireland, I want to congratulate the entire Blackwater Motors team on this fantastic achievement.”
OVER THREE DECADES SERVING CORK
Blackwater Motors was established in Fermoy in 1991 and has grown steadily over more than three decades to become one of the most respected motor dealer groups in Munster. What began as a single-site operation has expanded significantly, with the group now operating across four locations in Cork, including Fermoy, Skibbereen, and Cork city, representing a number of leading automotive brands.
FERMOY’S HOME OF SEAT
Blackwater Motors operates as the official SEAT dealer for the Fermoy and North Cork area from their Dublin Road premises, just 25 minutes from Cork city. The dealership offers the full SEAT model range, alongside a comprehensive selection of approved used SEAT vehicles and a fully equipped aftersales department providing servicing, parts, and warranty support.
The team at Blackwater Motors Fermoy brings years of experience and expertise to every customer interaction, with a focus on making the car -buying journey straightforward, informed, and enjoyable. It is this culture of genuine customer care, combined with a relentless focus on performance, that has earned them the SEAT Retailer of the Year title for 2025.
