Following last year’s record-breaking sales, AUDI AG continues to grow in 2016. With around 143,150 units, the company managed to increase its year-on-year global deliveries by 4% in January.
Demand for the four rings developed especially positively in Europe, with sales increasing here by 6.5% to around 59,900 cars. The brand’s SUV models once again proved to be the global growth drivers.
The cumulative sales of the Audi Q3, Q5 and Q7 of around 46,350 units was 20.3% above the previous year’s figure.
“We have gained new customers in the Americas, Europe and Asia.”
“We started the new year at a good pace and delivered more cars than ever before in a January,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “We have gained new customers in the Americas, Europe and Asia. That shows how balanced our growth strategy is.”
In the Americas, the brand with the four rings delivered around 16,600 units in January, 2.5% more than one year previously. Audi achieved its strongest growth in the region in Mexico, with sales up 9.8% to 1,178 cars. Despite the onset of a severe winter, which stifled growth in the United States over the past month, Audi of America still managed to exceed its record-breaking start to the previous year once again, up 2.7% to 11,850 units sold.
The new Audi Q7 arrived at dealerships in the United States in January and is now available in all world regions. Deliveries of the full-size SUV in the US market increased by 165.5% to 2,336 units.
AUDI R8
The flagship of Audi Sport, the new Audi R8, is also eagerly awaited in the United States. As part of the 50th Super Bowl, the supercar was one of the heroes in Audi’s ‘The Commander’ spot last weekend. The R8 will be available in US dealerships from spring.
In Europe, deliveries of the latest R8 generation doubled in January. The Audi Sport models thus continue to build on their success. In 2015, the carmaker sold over 17,000 RS and R models worldwide, up 13% year-on-year.
2016 REGISTRATIONS
In Ireland, Audi remains the country’s number one premium car brand. The company reported an impressive 1,550 new car registrations in January 2016, a 29% increase on the same month last year. In January, Audi held a 30.9% share of the Irish premium car market, and a 3.9% share of the overall Irish car market. In particular, the all-new Audi A4 and all-new Audi Q7 continue to resonate with the Irish premium car buyer.
