‘Ann Marie’s Dressing Room’, the online virtual dressing room founded by Annemarie Corbett (of Corbett Court fame) from Mitchelstown, was officially launched onto the UK market in one of London’s most fashionable venues, Sky Garden recently.

The launch was attended by the who’s who of British fashion media, including InStyle, Marie Claire, Glamour, Hello, Now, Reveal and Stylist Magazines.

‘Ann Marie’s Dressing Room’ is the first online virtual dressing room to allow users to ‘try on’ fashion items on a self tailored mannequin and try before they buy.

The site is free to users, features over 95 international high street, designer, luxury and online brands and is available in a desktop version and to download from Google Play and Apple Store. annmariesdressingroom.com.

Virtual dressing rooms are the next step in enhancing the online fashion shopping experience. Ann Marie came up with the novel idea which allows users to tailor their own mannequin (skin tone, hair colour and hair style) and, if desired, add their own face, and then virtually dress, style and accessorise their look via their Smart Phones or Desktop.

Importantly, ‘Ann Marie’s Dressing Room’ also allows users to see how different looks from different brands appear visually before they purchase online. Currently, the site allows users to ‘try on’ up to 10 dresses a minute and fully co-ordinate 5 complete outfits (dress, separates, shoes, bags, headpieces and jewellery) from different brands in 5 minutes.

The official UK launch in Sky Garden London was attended by Ann Marie and Laila Engrat, Marketing and Business Development Manager. The launch was co ordinated by EMERGE PR in London and Irish PR & Events consultant, Orla Diffily.

The site is constantly evolving and AMDR programmers are exploring using mannequins with different body types, shapes and heights to represent the many body shapes and sizes of real society. One click purchase is also being developed, along with integration of menswear and childrenswear virtual dressing rooms on the site.