Jeep Ireland has announced the appointment of singer-songwriter Allie Sherlock as its new brand ambassador. This collaboration brings together a globally recognised Irish artist with a brand known for passion, authenticity, adventure and freedom. It aims to inspire a new generation of drivers through creativity, individuality and a shared love of exploration.
Allie represents passion, individuality and a bold creative spirit. Her rise from performing on the streets of Cork to amassing a global following reflects a sense of adventure and authenticity that sits at the heart of the Jeep story.
The handover of Allie’s all-electric Jeep Avenger took place at Dan Seaman Motors, a Jeep dealer in her home county of Cork. The location reflects Allie’s strong connection to her roots and underscores Jeep’s commitment to supporting Irish communities and customers.
Allie is a singer-songwriter and guitarist from Cork who first gained widespread attention through her street performances on Dublin’s Grafton Street. Her powerful vocals and distinctive style have earned her millions of followers online, leading to international performances and collaborations.
She has appeared on major global platforms, including a memorable performance on The Ellen DeGeneres Show, which brought her talent to millions of viewers worldwide. Allie has just completed her UK and European “Damage Control” tour which concluded in Ireland, including a headline date at Cyprus Avenue in her native Cork. She is currently busy working on her new album.
Speaking about the partnership, Allie Sherlock said: “I am delighted to be working with Jeep Ireland. The brand has a real sense of freedom and adventure, and that feels very close to how I approach my music. Driving the all-electric Jeep Avenger will help me get to gigs and festivals sustainably, so I can travel with less impact on the environment while staying connected to my fans.”
Ciaran Cusack, Communications and Brand Manager at Jeep Ireland, added: “Allie embodies a spirit of independence and creativity. Her energy and talent make her a natural fit for Jeep Ireland. We are delighted to welcome her into the Jeep family.”
Allie will be driving the all-electric Jeep Avenger, the brand’s first fully electric model. It is designed for modern urban adventures while staying true to Jeep’s unmistakable character.
