Despite lingering automotive industry challenges such as the Covid-19 pandemic, the shortage of electronic components and logistics issues, Dacia sold an impressive 573,800 vehicles in 2022, registering 6.8% growth compared with 2021. The brand also reached a significant milestone in 2022, selling its 8 millionth vehicle globally since 2004.
Markets where Dacia vehicles are sold contracted by 5.5% relative to 2021. The brand’s strong performance confirms the relevance of its positioning of offering the best value for money, as its new range has proven to be a popular choice among retail customers.
In 2022, Dacia achieved a record-breaking market share in Europe with 7.6% of PC sales to retail customers, strengthening its position for the second year in a row (having claimed a 6.2% share in 2021). The brand also accounted for a record-breaking 3.7% of PC+LCV sales in Europe (up 0.5 points on 2021) and 4.2% of PC sales (up 0.7 points on 2021).
In Ireland Dacia had its highest market share result since the brand’s launch here just 10 years ago at 3.2% share of the PC market, with overall sales up 56% on 2021.
A STRONG PRODUCT PLAN FEATURING FOUR KEY MODELS
Dacia launched four new key models in less than 15 months, namely the Sandero, Spring and Duster in 2021 and the Jogger in 2022. At the end of 2022, all four models benefited from the final step in Dacia’s new identity deployment strategy, having adopted the brand’s bold new visual identity. This included new colours and the recognisable Dacia Link emblem featuring minimalist “D” and “C” letters interlocking like the links of a chain, evoking robustness and simplicity.
A POSITIVE OUTLOOK FOR 2023
Since early January, the entire range featuring Dacia’s bold new identity has been displayed in showrooms. The brand is maintaining its momentum by expanding its range of electrified vehicles. The Jogger HYBRID 140 – Dacia’s first-ever hybrid – is the most accessible hybrid family car on the market.
Xavier Martinet, Dacia SVP Marketing, Sales & Operations said: “Dacia’s European sales volume and market share figures rose in 2022, confirming the relevance of our strategy based on redefining the essentials and tailoring our products to customer needs. In 2023, we are going to build on this momentum by extending our range of electrified vehicles, while staying true to Dacia’s positioning of offering our customers simplicity and the best value for money.”
