This week Castore and Football Association of Ireland unveil their Men’s Home kit ahead of the 2024/25 season.
Celebrating the diverse culture of Ireland, the new Men’s Home kit pays homage to the enormous pride for the country’s international team that has permeated the nation over many years.
Available in the iconic green colourway and representing the fabric of Ireland, the 24/25 Home Kit showcases a heritage shield knot print symbolic of protection, kinship, and unity. The unique details of the print and the Éire branding at the back of the jersey give a subtle nod to the heritage across the country of Ireland.
The 2024/25 jerseys will be retailed with Sky branding on the front of the shirt – the Broadcaster and Telecommunications company now stands as the principal partner for both the Men’s and Women’s National Teams.
Set in multiples locations around Ireland, the campaign features Irish rapper Rejjie Snow alongside spoken word artists, Le Boom. Through poetic commentary, they commemorate the togetherness, unity and pride of the Irish nation – demonstrating the interconnectedness between fans and the federation.
The campaign video speaks; “From Mizen Head, to Malin Head, Dublin, Navan, Tír na n-óg – This is the green in our bones – This is the pride, the bród. This is the whisper, the roar, this is the knock on the door. This is the wanting it more. This is the big love, grá mór.” The video vocalises the authentic heritage of the federation and fans alike.
Tom Beahon, co-founder of Castore, spoke: “We are immensely proud to have produced the Ireland Men’s Home shirt. The Association has an extraordinary fanbase with a countrywide pride like no other – it’s a true honour to celebrate this through kit and campaign design.”
Sean Kavanagh, FAI Commercial Director said: “We are delighted to launch the new Ireland Men’s kit for 24/25 with Castore and believe that this kit captures a sense of tradition while also staying modern for our teams and fans alike. Our fans are known around the world for the energy and pride and we look forward to seeing this kit on fans both home and abroad in what is an exciting year for Irish football.”
BESPOKE
2024 marks the beginning of a new kit cycle and will see the Men’s National Team and Women’s National Team having their own bespoke kit in tournament years.
The new jersey will be worn for the first time in the upcoming Men’s friendly fixture against Belgium on Saturday 23rd March, while the new Women’s National Team kit is expected to launch early next year to coincide with EURO 2025.
This strategic decision reflects the commitment to equity and inclusivity. By implementing separate kit cycles for the men’s and women’s teams, the aim is to provide tailored experiences that acknowledge the unique needs and preferences of all.
HOW TO BUY
The 2024/25 Ireland Home Men’s Kit is available in-store and online in adult, junior, and infant sizes, from Friday 22nd March.
BE THE FIRST TO GET THE NEW IRELAND MEN’S KIT
