Did you know that promotional products can make a big difference to the way your customers and employees perceive your business? The leading businesses across all industries are using promotional products in Ireland to grow their reach and make the most of their marketing strategies by customising promotional gifts to match their business ethos and style. You can develop your business when you create a unique range of promotional products that are tailored to you and your demographic, optimising your marketing strategy and putting your business ahead of the competition.
Customers and potential customers love promotional gifts and getting it right with your selection can make the world of difference to your outcomes. Eco-friendly products and practical items are the most popular options, and the top choices include gifts such as bamboo speakers and organic cotton tote bags, which allow you to tick all of the boxes in style.
Practical Promotional Products are a Popular Choice
Did you know that promotional marketing dates back to 1789, when a commemorative button was created to celebrate George Washington’s election win? Promotional gifts that celebrate special occasions have proved popular ever since, especially those that have a practical purpose and can be used again and again. This means that the promotional products that lead the way are options such as pens, bags, clothing and essential gadgets.
Today, some of the most popular gifts of all are tech items, including phone chargers, wireless headphones and Bluetooth speakers, and these make great gifts for your most loyal clients and staff members. Promotional gifts that are eco-friendly are an excellent choice, giving you the opportunity to demonstrate that your business cares about the planet as well as your customers, and promotional products made from sustainable or recycled materials are very desirable right now.
How to Use Promotional Products Effectively
You can use promotional products to optimise your marketing strategy in a variety of ways, growing your brand and enhancing your engagement with your clients and your employees. Some of the strategies that work well include:
- Employee Reward Schemes
An employee reward and recognition scheme can be great for your staff retention and loyalty, and you can build in different levels of achievement for employees to work towards. The key to a programme such as this is ensuring that the potential rewards are desirable, so including items that are fun as well as practical is a great idea. The ideal promotional products for a reward and recognition scheme are items such as tech based gifts or clothing that your employees will want to wear. These schemes are valuable in developing motivation within your team and you can include your employees in the process by consulting them about the type of gifts they would like to receive as rewards.
- Onboarding Packs/Swag Boxes
Gift boxes or swag bags/boxes for your new team members are a great way to make them feel at home and settled in their new workplace. Welcoming your new hires to the team is also an opportunity to demonstrate the ethos and attitude of your business, a task that is easier with a stylish range of products branded with your company logo and message. For instance, you might opt for eco-friendly stationery to show that you are committed to becoming a carbon neutral business, or you might choose to partner with a designer clothing brand to create desirable garments that show off your style.
- Corporate Gifts
Many companies use corporate gifting to thank their most loyal customers for their commitment and/or investment in the business, and this is a great opportunity to make the most of high end gifts such as exclusive fountain pens and designer clothing. You can work in partnership with a big name brand to create promotional items that are unique and valuable, and this will show your commitment to style and quality in your work as well as your reward schemes. Corporate gifting for special events in the year and celebratory occasions such as company anniversaries are an effective way to build rapport with your customers and encourage brand loyalty.
- Tradeshow Giveaways
Studies show that 75% of customers who receive branded merchandise from you are more likely to buy from you than from a company they know equally well that does not give them a promotional product. This means that reaching out to your demographic via events such as tradeshow giveaways can be a great way to engage and draw in new customers. Promotional items that give you plenty of space for branding, such as tote bags and notebooks, are ideal for this type of gifting, or you may wish to invest in a large quantity of low value, high return items such as pens and keychains that are very popular promotional gifts with little outlay required.
- Promotional Campaigns
When you are running a particular campaign, promotional products can be helpful to draw in new customers and share your brand message. There are many ways to do this, including making an impact online with a standout product, perhaps endorsed by a local celebrity, to appeal to a wider audience. Promotional clothing is a great choice here, and you may wish to partner with a designer brand to make the most of the connections and create a promotional gift that is truly special. Using brand ambassadors in your campaigns can be an excellent way to reach new people and you can optimise the impact of your promotional products with strategic gifting such as this.
There are many ways to use promotional gifting to raise the profile of your business and grow your brand reach, and working with an expert team can make all the difference.
Promotional Marketing Expertise
Connect Promotions can take care of all your promotional marketing needs, optimising your marketing strategy by designing and sourcing the best promotional products Ireland for you and delivering these to you or your event world-wide. With offices in Cork and Dublin, the expert team at Connect Promotions work with customers all over Ireland and look forward to talking with you about how we can work together.
To find out more about Connect Promotions visit our website: https://www.connectpro.ie
