Wear Our Wellies (WOW) Day takes place on Friday, January 31 and is the second annual fundraiser of its kind announced by Embrace FARM, a support network for farm families.
The unique fundraiser encourages businesses, groups and individuals to wear their wellies wherever they are on the day and donate to Embrace FARM, helping to raise vital funds for the organisation.
“We were blown away with the response to last year’s WOW Day which was an incredible success,” said Norma Rohan, co-founder of Embrace FARM.
Last year more than 60 fundraising events were held around the country and over €6,000 was raised to help Embrace FARM provide emotional and practical supports for Irish farm families impacted by serious injury and sudden death.
“This unique fundraiser allows us to connect with both farming and non-farming communities allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader community. And best of all, it is also a bit of fun, so get your gang together and join us as we wear our wellies on January 31st,” Ms Rohan added.
REGISTER TODAY
To get involved, register your WOW Day Fundraiser online at www.embracefarm.com/wowday2025 or if you’re going it alone, wear your wellies and text FARM to 50300 to donate €4 to Embrace FARM. Texts cost €4 and Embrace FARM will receive a minimum of €3.60.
Embrace FARM is a not-for-profit organisation founded in 2014 by husband and wife, Brian and Norma Rohan, following the tragic loss of Brian’s father, Liam, in a farming accident.
From the first annual Remembrance Service in 2014, the network has expanded nationwide and evolved its services to meet the needs of Irish farm families in the aftermath of a serious injury and sudden death. The organisation has engaged more than 560 farm families with its comforting and supportive embrace along with practical support in the aftermath of a traumatic incident.
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