— Trade-in boosters up to €2,500 and APR as low as 3.9% available nationwide

Toyota, Ireland’s number one bestselling car brand, is entering the 271-registration period with its strongest-ever electrified line-up, led by the all-new RAV4 Plug-In Hybrid, which has already generated significant demand from Irish motorists since arriving in dealerships this summer. Building on the success of a model that has sold more than 37,000 units in Ireland to date, Toyota expects the all-new RAV4 Plug-In Hybrid to be one of the most sought-after electrified SUVs of 2027. 

RAV4 Plug-In Hybrid Leads the Way for 271

The new RAV4 Plug-In Hybrid combines the everyday benefits of driving an electric vehicle, with the flexibility and convenience of Toyota’s trusted and reliable hybrid technology. It is designed to support both everyday electric journeys and longer trips where customers can use petrol as normal and still gain fuel efficiencies from the hybrid system.

Customers can also enjoy additional peace of mind through Toyota’s Plug-In Hybrid Extended Battery Care Programme, which provides battery coverage for up to 15 years or 1,000,000 kilometres* The all-new RAV4 Plug-In Hybrid will be available for 271from €47,790 and an APR starting of 6.9%.

Ireland’s Best-Selling Car Gets an Upgrade

The new Toyota Yaris Cross, Ireland’s best-selling car model in 2026, also returns for 271 with a series of design, technology and comfort enhancements. The compact SUV has been refreshed with a new body-colour honeycomb grille, revised headlamps, new alloy wheel designs and two new metallic colours, Precious Bronze and Celestite Grey. 

Inside, the updated model combines its elevated SUV driving position and everyday practicality with enhanced technology, including a 12.3” digital cockpit, 10.5” multimedia display, Toyota Smart Connect and the latest Toyota Safety Sense features.**

Customers interested in the Yaris Cross for 271 can avail of 6.4% APR or a €750 trade-in booster.

More Choice Than Ever in Electrified Driving

Toyota is offering customers more choice than ever before, with a broad range of hybrid, plug-in hybrid and fully electric vehicles designed to suit different lifestyles, driving patterns and access to charging. With the electrified range, including the Aygo X Hybrid, starting from €24,835, customers can choose from a variety of models to suit their needs.

Alongside the all-new RAV4 Plug-In Hybrid and updated Yaris Cross, Toyota’s growing electric vehicle line-up includes the Toyota C-HR+, Toyota bZ and Toyota bZ Touring, giving drivers the flexibility to choose the electrified vehicle that best meets their needs. Customers choosing a fully electric Toyota will also benefit from Toyota’s Electric Extended Battery Care Programme providing battery coverage for up to 10 years or 1,000,000 kilometres*.

Toyota 271 Offer Highlights and Test Drive Event

Toyota’s 271 offers include a trade-in booster up to €2,500 or APR as low as 3.9% at Toyota’s 271 Test Drive Event at Toyota dealerships nationwide from 17^th to 31^st October. 

Offers available include:

• Toyota Aygo X with APR from 5.9% OR Trade-in Booster up to €750
• Toyota Yaris with APR from 5.9% OR Trade-in Booster up to €750
• Toyota Yaris Cross with APR from 6.4% OR Trade-in Booster up to €750
• Toyota Corolla Hatchback with APR from 5.9% OR Trade-in Booster up to €1,250
• Toyota Corolla Touring Sports with APR from 5.9% OR Trade-in Booster up to €1,250
• Toyota Corolla Saloon with APR from 5.9% OR Trade-in Booster up to €1,250
• Toyota Corolla Cross with APR from 6.9%
• Toyota C-HR Hybrid with APR from 5.9% OR Trade-in Booster up to €1,500
• Toyota C-HR+ with APR from 5.9% OR Trade-in Booster up to €2,000
• Toyota RAV4 with APR from 6.9%
• Toyota bZ with APR from 5.9% OR Trade-in Booster up to €1,250
• Toyota bZ Touring with APR from 5.9% OR Trade-in Booster up to €1,000
• Toyota Prius with APR from 3.9% OR Trade-in Booster up to €2,500

Toyota’s 271 range will be available at Toyota dealerships nationwide. Customers should contact their local Toyota dealer to arrange a test drive and discuss the model and finance option that best suits their requirements.

Speaking about the launch of Toyota’s 271 range, Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, said: “Irish motorists are looking for greater flexibility when it comes to electrified driving, and that’s exactly what the new RAV4 Plug-In Hybrid delivers. It combines the benefits of everyday electric driving with the reassurance and convenience people expect from Toyota.”

“What’s particularly exciting about our 271 range is the breadth of choice available. Whether customers are taking their first step into hybrid technology, considering a plug-in hybrid or ready to move to a fully electric vehicle, Toyota now has a solution to suit a wide range of driving needs. With our 271 Test Drive Event taking place at Toyota dealerships nationwide from October 17^th to 31^st, customers can experience our range for themselves, while also taking advantage of offers including trade-in boosters of up to €2,500 or APR from as low as 3.9%. It’s a great opportunity for our customers to find the Toyota that best suits their needs and explore the finance options available to them.“

For further information, visit https://www.toyota.ie/271-test-drive-event

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* Toyota’s Electric Battery Extended Care Programme and Plug-In Hybrid Extended Battery Care Programme is subject to applicable servicing, vehicle health check and programme terms.
** Equipment and features vary by model and grade.