All of us have come to rely upon the Internet to perform a host of daily tasks and naturally, this is just as true throughout Ireland. For example, did you know that 54 per cent of the population has used Google to make an online purchase this year?
Some analysts even feel that one of the best ways to appreciate the latest cultural trends revolves around common online search terms. So, what phrases pop up the most throughout Ireland? The answers to this seemingly simple question might come as a bit of a surprise.
The most frequent search terms
As one might have already guessed, the World Cup is the most recognised search term in regard to sporting events. This is closely followed by rugby-related phrases; especially those including teams such as Leinster, Munster and Ulster.
However, what about people? In this case, Ireland is associated with unsurprising searches including Queen Elizabeth and Ashling Murphy. There are nonetheless some rather interesting results in this case. For instance, both Amber Heard and Johnny Depp have enjoyed a fair amount of prominence in 2023. Other notable entries include Will Smith, Liz Truss and Vladimir Putin.
The tech sector should also be mentioned before moving on. At the time that this article was written, some well-known searches involve “Wordle”, “Globle”, “Fochlach”, and “iPhone 14”.
Search queries related to the digital gaming industry must also be highlighted here. For example, online players who are interested in casinos tend to use generic phrases such as “the best casino in Ireland” and “top casino Jackpots Ireland”. Speaking of virtual games, it only stands to reason that “FIFA 23 web app” has featured prominently in recent times.
Surprising entries
Most of the examples outlined above tend to make sense in terms of logic and practicality. However, some other popular search terms are slightly more entertaining.
For example, were you aware that the most searched-for recipe in Ireland was a drink known as a “Pornstar martini”? Mushroom soup, spaghetti Bolognese, baked oats and chicken breast have likewise made our top-ten list in regard to cooking.
“How to” questions are also quite common due to the fact that Google can provide a wealth of on-the-spot information. Here are a handful of questions asked by the Irish:
- How to play Wordle
- How to tie a tie
- How to spell askew
- How to apply for fuel insurance online
- How to solve a Rubik’s Cube
Believe it or not, other rather obscure questions including “how to unblock your nose” are also included within the most popular search queries. Either way, there is little doubt that the users eventually found what they were looking for.
We can now see that online searches are great ways to appreciate the latest sociological and cultural trends. It would therefore be interesting to compare Irish queries to those associated with other parts of the world to appreciate the big picture.
