Synergy Credit Union – digital transformation with the human touch

Synergy Credit Union is responding to the changing financial landscape by expanding its services and evolving the ways in which it interacts with its members. Members are increasingly looking for products and services that offer efficiency and convenience, which has led to an increasing demand for enhanced digital services.

“We have been rolling out our digital services to meet this demand whilst still cognisant of the need to balance the new digital experience with the human touch”, a spokesperson for Synergy CU said.

“We have enhanced our online banking and mobile app which is empowering members to complete important financial journeys end to end remotely. This digital transformation increases the efficiency and convenience of access to products and services that our members expect.

“Thanks to the intelligent automation that is powered by our banking system, members can now apply for a loan on their mobile or through online banking and receive a decision within minutes any time of the day or night. Once they receive approval, they can accept the loan offer and sign for it using a digital signature and have the funds in their account ready for use without ever leaving the comfort of their couch.

“We are also making the Credit Union experience more accessible to people in our community who want to join remotely. People can now upload the relevant documentation required with their mobile and once approved, they can then access the service they need without ever having to visit the office but always confident that there is a member of staff available to help them during the digital journey”.

Synergy Credit Union are a progressive Credit Union and offer a full range of financial services: current account, overdraft, online banking, a mobile banking app, end to end loan applications, investment, and protection services.

“The difference is that we are local, are owned by the members and run solely for the benefit of members and all our strategic decisions are based on a firm community and local ethos,” the spokesperson said.

BENEFITING MEMBERS

CEO of Synergy Credit Union, Martina Cotter states that “unlike other financial institutions, our digital transformation journey is about allowing our professional staff extra time to deal with members issues quickly and effectively. It allows staff time to discuss and offer tailored services that will directly benefit the member.”

“We will deliver these new digital services with a personal touch, so, that we can be certain we will achieve the expected high levels of member experience and satisfaction. It will also allow us to optimise the use of our most valuable resource, our staff, to create value for our members by offering them tailored products and services.

“Synergy Credit Union will continue to invest in emerging technologies to add value to the member experience and our staff so that they are there for the member when they need them, offering best in class service and financial products,” she outlined.

If you want to be part of this exciting journey why not join Synergy Credit Union by logging on to their new website www.synergycu.ie and experience the credit union experience for yourself. See what community banking at its best is like.