Set to enhance marketing of Cork city and county nationally and internationally as a great place to live, work, invest, study, play, visit and succeed, many of the city’s landmark buildings will be turning red this week to mark the launch of a new brand to promote Cork – ‘We are Cork’.
The initiative aims to support Cork as it’s poised to become the fastest growing region in Ireland in the next 20 years.
With a population of over half a million people, Cork will see an investment of €200 million in public transport in the coming years and €214 million on roads in the next three years.
New flights continue to bolster the region’s accessibility, with a number of direct flights to the USA and almost 15 flights daily to and from the UK.
Residential costs are 30% lower in Cork when compared to Dublin. Cork has previously topped the Financial Times ‘European League for Foreign Direct Investment’ table and is currently home to 158 FDI companies located in the region, including global leaders.
Cork has also been voted the top small city for business friendliness and the 3rd friendliest location in the world, along with numerous accolades from travel, food, culture and arts.
While with increased global movement of companies, and Brexit uncertainty, stakeholders in Cork have been working to promoting its economic and lifestyle merits.
As part of the initiative, which is a first in Ireland, the region’s stakeholders are backing the ‘We are Cork’ brand. As the umbrella brand for Cork, it is envisaged that ‘We are Cork’ will also be available for use by all businesses, organisations and interested parties in Cork.
An Tánaiste Simon Coveney TD, was on hand to launch the brand.
For more information and to download a copy of the We are Cork brand, visit www.wearecork.ie or follow #wearecork on social media.