New brand name announced following merger of credit unions

Pictured at the ceremony were, from left: Michael O'Callaghan, chairman of Elevate Credit Union; Margaret Heffernan, Vice-President of the Irish League of Credit Unions; Minister Michael McGrath; Jimmy Harte, Rochestown College student and Roy McKnight, CEO of Elevate Credit Union, unveiling the plaque at the unveiling ceremony. (Pic: Brian Lougheed)

Glanmire & District Credit Unions and Douglas Credit Union will be known as Elevate Credit Union, following their amalgamation earlier this year. The new name was officially unveiled by Finance Minister Michael McGrath TD at an event last Friday, held in the Douglas office.

The merger, which came about as a result of the modern needs of consumers, will make banking more convenient for members, offering members access to a wider network of branches and a broader range of financial products.

The name, Elevate, was proposed by Jimmy Harte, a Transition Year student at Rochestown College and was chosen from three shortlisted names due to its positive connotations, modern appeal, and alignment with the union’s strategic vision and aspirations for the future.

Explaining his choice, Jimmy stated; “Elevate represents progress and reaching higher aspirations. With the amalgamation of credit unions, they are striving for improvement and aiming to achieve new heights with their goals and objectives.”

In turn, Douglas Credit Union has awarded the teenager with a financial bursary towards his education.

Founded in 1964, Douglas Credit Union has served as a pillar of financial support for the local community, offering fair access to credit and empowering members to take control of their finances. The merger with Glanmire & District Credit Union, following the previous merger with PassageWest & Monkstown CU in 2016, further strengthens this commitment, providing enhanced services and support across both communities.