At this time of year whether you’re heading off to enjoy some longed for winter sun with an adventurous skiing trip or some R&R with a beach holiday, your skin will need plenty of essential sun protection.
With many people planning ahead as to what outfits to bring with them, often sun protection is left to the last minute.
Through the development of My UV Patch, La Roche-Posay has found a way to effect meaningful change on the way people manage their sun exposure.
Users scan the patch using the My UV Patch mobile app, which analyses the varying photosensitive dyes squares to determine the UVA and UVB exposure level.
Through a smart algorithm factoring in the user’s personal data – phototype, skin type, location and weather data – the app generates essential information on what behaviours to adopt and what protection to apply.
Water, sun cream and sweat proof, no matter how active you are, you can rely on the UV Patch to keep you informed on your sun exposure and is effective for up to three days.
