Pictured at the launch of #SupportIrishHospitality, a new campaign by Musgrave MarketPlace (MM) calling on consumers to help support the recovery of the hospitality industry by drinking and dining out responsibly this summer, are Andrew Dwyer, Branch General Manager MM; Steve Cox, Sales & Marketing Manager, Rochestown Park Hotel and Jason Finnegan, Area Sales Manager MM. (Picture: Daragh Mc Sweeney/Provision)

€650,000 is being invested to support the reopening of Irish hospitality at the beginning of June by Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses.

As part of this investment, a range of new initiatives have been launched to support the industry and assist the reboot and recovery of the sector.

Musgrave MarketPlace will roll out a nationwide campaign to encourage consumers to support their local hospitality businesses. 

#SupportIrishHospitality will include press ads in seven national dailies, local radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly. 

It is estimated that the foodservice industry was worth €6.3bn pre-Covid employing between 150,000 and 250,000 people making it vital to the recovery of the economy.

In addition to rallying consumer support, a series of new measures to help hospitality businesses get back up and running have been created by Musgrave MarketPlace.

These include: Extended opening hours to allow customers more access to products as and when they need them; Time saving products such as pre-prepared vegetables, desserts, and sauces to save time in the kitchen and help ease the impact of reduced staff numbers; Increased network support, with an  increase of 33% in its driver pool to accommodate more deliveries, etc; Food service promotions, an affinity scheme, etc.