Toyota is the number one car brand in Ireland following on from the July sales period where Toyota sold 3,456 cars in the past month.
Toyota has grown its leadership in the market to have a 13% passenger car market share in July. With a 9.4% market share in the LCV market, Toyota claimed 12.5% share of the entire market in July.
Toyota retains the best-selling car brand accolade with 11,554 cars sold to date, and 2021 shows a big leap to the hybrid powertrain with 92% of all Toyota passenger cars sold being a hybrid model.
In July 2020, 12.6% of cars sold were self-charging hybrid, and this has grown to 16.7% for July 2021. Toyota started investing in hybrid technology over 20 years ago with the launch of the Prius and since then has led the market in sustainable driving and lowering emissions.
Now Toyota holds the biggest range of hybrid cars on the market which is a clear demonstration of the brand promise ‘Built For A better World’, along with the fact that Toyota was the first mainstream brand to stop selling diesel passenger cars in 2019.
Toyota’s ambition is to offer a mainstream alternative to diesel passenger cars, and it can be seen that diesel has declined this July in comparison to July 2021 – decreasing from a 42.4% market share in July 2020 to 30.5% in July 2021.
Michael Gaynor, Marketing Director of Toyota Ireland commented on the announcement: “We’re delighted with the results of July, and we’d like to thank our dealer network and our customers for helping us achieve this position. It shows that Irish people are taking action to move towards more sustainable cars and are considering the environment in their purchases.
“We need to move people away from diesel cars, which negatively impact our air quality, to low-emissions alternatives. Our self-charging hybrid cars emit up to 90% less NOX than competitor diesel cars, and can drive in EV mode over 60% of the time on average – meaning better air quality and a better environment for everyone.
“We need to make sure there is an electrified option for everyone, and hybrid offers electrified driving without a need to plug in.”
