Farmers encouraged to get SunSmart

Dairygold team up with the Irish Cancer Society to encourage farmers across rural Ireland to be more SunSmart this summer – pictured at the launch of the campaign on the Ryan family farm in Deansgrove, Cashel were Gillian Foley, Marketing Manager, Co-Op Superstores; John O’Carroll, Head of Retail at Co Op Superstores; Michael Ryan with his two children Micheál and Shona and his father Maurice, along with Claire Bowman from the Irish Cancer Society. (Pic: Arthur Ellis Photography)

Using their prominence within the farming community to encourage those working in the sun to stop, think and put their health first, Dairygold have been very vocal on their support of the SunSmart initiative, helping to keep farmers’ safe in the summer sun.

Two County Tipperary farmers and their entourage donned the shades and layered on the sun screen this week as they came together to raise awareness of the Irish Cancer Society’s (ICS) SunSmart campaign.

The importance of being SunSmart at every age when it comes to working outdoors this summer was highlighted.

Dairygold have worked closely with the ICS over the past five years on their Wrap It Pink campaign.

Both the Wrap It Pink and SunSmart campaigns will run in tandem throughout the coming months, with the former continuing on its mission to raise much-needed funds for breast cancer research and support services for sufferers through the sale of pink silage wrap at Co-Op Superstores across Munster and nationwide at

Similarly, the ICS’ SunSmart campaign aims to educate farmers and anyone working outdoors of the importance of protecting their skin from harmful UV rays while working long hours in the summer sunshine.

As the most common cancer in Ireland, with more than 11,000 people diagnosed annually, skin cancer makes up a third of cancers detected in this country each year, with current numbers expected to increase more than three-fold by 2040.

It is hoped that the farming community will embrace the SunSmart message with similar enthusiasm and take heed of the potentially life-saving advice that is on offer, with Dairygold facilitating this at every corner, providing farm safety advice in their Co-Op Superstore branches nationwide.

The ICS’ SunSmart campaign will run from June to September with free La Roche Posay sun cream samples available from Co-Op Superstores’ 35 stores across Munster during this time.

Wrap it Pink runs in tandem with this with pink silage wrap on sale from Dairygold Co-Op Superstores across Munster and nationwide at #wrapitpink #SunSmart